India’s macro economic indicators show uptick for OOH

In OOH News By M4G Bureau - February 11, 2021

The International Monetary Fund in its recent report projected an 11.5% growth rate for India’s economy in 2021, in its World Economic Outlook report. These and other reports project a positive outlook for the media and advertising industry as a whole, and for OOH in particular, writes Vishwanath Kini, Head – Growth & Strategy, NBD, The Brand Sigma

Walmart launches display self-serve platform

In Digital OOH By M4G Bureau - February 11, 2021

Walmart acquired Thunder’s IP and technology, which will offer creative versioning, testing and optimization to help advertisers and deliver an omnichannel impact with more speed, control and convenience

SDMC launches multiple advertising tenders

In OOH News By M4G Bureau - February 11, 2021

The multiple tenders allot rights on unipoles, toilet blocks, subways, parking areas and heavy footfall markets

Mega mural at Chennai station spread AIDS awareness

In Campaigns By M4G Bureau - February 11, 2021

We Are’ is an initiative by St+art India Foundation & Tamil Nadu State AIDS Control Society (TANSACS) with Asian Paints to break the stigma around AIDS through a powerful and artistic symbol of solidarity

OOH to be back in growth mode, says dentsu global report

In Research By Bhawana Anand - February 10, 2021

With the recovery of auto and passenger traffic, OOH ad spend is expected to recover at 14.9% growth in 2021, according to the report

Wavemaker launches AI powered multi-audience planning platform

In OOH News By M4G Bureau - February 10, 2021

Powered by AI and best in class data sets, the new platform, Maximize, is claimed to be industry’s first product to allow end-to-end planning for fragmented target audiences

Havas Creative India bags integrated communication mandate of flybig airlines

In OOH News By M4G Bureau - February 10, 2021

The agency has designed OOH creative for the maiden campaign of the new airline

Pun and data mark Dunzo’s new campaign

In Campaigns By M4G Bureau - February 09, 2021

The brand has strategically chosen five pin codes for the campaign that uses a series of targeted and memorable billboards

Goa Carnival soars high with IndiGo’s OOH spread

In OOH News By M4G Bureau - February 09, 2021

The celebration, part of the ‘India by IndiGo’ campaign’ is being promoted across OOH media at Goa, Delhi, Mumbai, Bengaluru and Hyderabad

Kerala High Court issues strict orders to remove unauthorized OOH media

In OOH News By Bhawana Anand - February 09, 2021

The apex body has issued notice to all the relevant official bodies in the state to follow directions and remove illegal media