Blue Star AC ropes in Virat Kohli for new integrated campaign

In OOH News By M4G Bureau - March 19, 2021

A pan India campaign is also being rolled out on platforms such as OOH, digital, dealership collaterals and other key touch points

Birla Estates gives Worli artistic facelift with Mumbai Rising initiative

In Campaigns By M4G Bureau - March 19, 2021

Birla Estates will be beautifying and turning the walls of Pandurang Budhkar Marg (PB Marg) into canvases to paint 10 different stories capturing the nuances of Mumbai city tying everything back to the core theme of Mumbai Rising.

‘Quantification of OOH impact needed’

In Viewpoints By M4G Bureau - March 18, 2021

Post lockdown when out-of-home movement of consumers had practically come to a standstill and marketing initiatives were frozen for want of consumer attention, FMCG major ITC found an opportunity to tap metro markets with strategic use of OOH. Aishwarya Pratap Singh, Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd, shares his viewpoints on how multiple outdoor campaigns launched across metro cities helped the brands Sunfeast, YiPPee! and Bingo! connect with the consumers once again and accelerate their market reach.

Satyendra Prakash takes charge as Principal DG of Bureau of Outreach & Communication

In OOH Solutions By M4G Bureau - March 18, 2021

The appointment is effective from March 1, 2021. The Bureau of Outreach and Communication (BOC), earlier known as Directorate of Advertising and Visual Publicity (DAVP), is the nodal organisation of the Govt of India for advertising and communication.

Tech innovation for better health: Fujifilm’s campaign msg

In Campaigns By M4G Bureau - March 17, 2021

The OOH campaign has been spotted in Delhi across varied formats.

Zen Digital Media launches hoarding on water

In OOH News By M4G Bureau - March 17, 2021

The first such hoarding was launched along the Bandra-Worli Sea Link in Mumbai earlier this week.

Breathe easy, says Dabur in campaign to aid night shift warriors

In Campaigns By M4G Bureau - March 16, 2021

The brand campaign for Dabur Ayurvedic Nasal Drops with Anugrah Madisona had a mobile set up travelling through prominent routes of New Delhi-NCR distributing the nasal drops to help police, security and other personnel working late nights.

BJP-led UP Govt, AAP-ruled Delhi Govt go big on OOH to highlight achievements

In Campaigns By - March 15, 2021

The massive campaigns provide the much needed props to regional OOH operators

Moving Walls Group launches e-commerce platform VideOOH.Deals

In Digital OOH By Rajiv Raghunath - March 15, 2021

The platform, powered by Location Media Xchange (LMX), simplifies the media buying experience, especially for small and medium advertisers

Ogilvy appoints Kedar Mehta as Head of Consulting for Experience Business in India

In OOH News By M4G Bureau - March 15, 2021

Kedar has 18 years of experience working across HANSA Customer Equity, TCS, KPMG and Reliance Jio.