NIVEA India appoints Ajay Simha as Marketing Director

In OOH News By M4G Bureau - June 16, 2021

With over a decade long experience at NIVEA, Ajay is set to lead the marketing efforts in India.

Ultraleap, SimplyNUC launch TouchFree bundle for touchless interaction

In OOH News By Rajiv Raghunath - June 16, 2021

The TouchFree Bundle is a plug and play solution allowing consumers to interact using gesture control.

Havas Media Group India announces key leadership appointments

In OOH News By M4G Bureau - June 16, 2021

The new elevations are part of the group’s focus on investing in people and consolidating client businesses under the global Mx operating system.

OOH expected to grow by 19% in 2021: GroupM Mid-Year Forecast

In Research By M4G Bureau - June 15, 2021

The GroupM ‘This Year, Next Year’ report released this month cites that global advertising is also expected to grow by 19%.

Aon brand replaces Anviti in India

In OOH News By M4G Bureau - June 14, 2021

Anviti Insurance Brokers renamed Aon India Insurance Brokers.

Dipankar Sanyal of Platinum Outdoor to take additional charge of Madison Retail Paradigm

In OOH News By M4G Bureau - June 14, 2021

With this change, MRP increases its capabilities and infrastructure with access to the vast talent, expertise and client base of Madison.

Unlocking Delhi unhinges OOH from growth curbs

In OOH News By M4G Bureau - June 14, 2021

Increasing road traffic in the national capital will provide the impetus for OOH recovery.

‘An OOH marketplace ensures a high level of transparency & efficiency in business’

In Viewpoints By Rajiv Raghunath - June 14, 2021

Muhammad Armaghan, Founder & CEO of Adbuq, a search engine for OOH media in Pakistan, is guided by the twin objectives of creating a marketplace for OOH media and bringing about greater transparency in OOH media prices and smooth buying process. He shares his perspectives on the business in an interview to Rajiv Raghunath, Managing Editor, Media4Growth.

dentsu China partners UseDem to recycle poster, billboard vinyl into everyday use items

In OOH Solutions By M4G Bureau - June 11, 2021

‘Reducing waste of outdoor advertising is just the first of many initiatives to drive positive change’

Mumbai Police pays homage to its Covid-19 Warriors; Bright Outdoor offers key sites

In OOH News By M4G Bureau - June 09, 2021

The sites on prime highways, SV Link Road, and on railway overbridges were offered by Bright Outdoor Media.