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7497 News Found
Bayer names WPP’s MediaCom as Global Media Agency
In OOH News By M4G Bureau - October 01, 2021
MediaCom will fully leverage WPP’s Choreograph to deliver the expertise and insight required for Bayer to lead the industry in the critical area of data-driven marketing.
L’Oreal Paris wows Dubai expo visitors with women’s empowerment activation
In Campaigns By M4G Bureau - October 01, 2021
As part of its CSR led activation programmes at Expo 2020 Dubai, L’Oréal Paris dazzled the spectators of Burj Khalifa, the tallest building in the world, with a showstopping projection to invite media and influencers to the ‘Stand Up Against Street Harassment’.
Havas Creative Group India appoints Debopriyo Bhattacherjee as EVP & Planning Head – North
In OOH News By M4G Bureau - September 29, 2021
In his new role, Debo will be responsible for providing strategic guidance to Havas Creative with a special focus on all brands of Reckitt and a portfolio of brands from the Dabur stable.
Art for tea’s sake and tea for Tamilians…
In Campaigns By N Jayalakshmi - September 29, 2021
Brand TATA Tea Chakra Gold’s refresh campaign highlights its ‘Tea for Tamilians’ proposition with a sand installation, designed by renowned Indian Sand Artist Padma Shri Sudarsan Pattnaik and featuring the state’s famous motifs.
OAAA releases guide for maximizing impact of brand messages
In OOH News By M4G Bureau - September 29, 2021
The Creative Best Practices Guide offers a checklist of each creative element to consider while developing a campaign
‘pDOOH is still work in progress’
In Viewpoints By Rajiv Raghunath - September 29, 2021
Jahan Mehta, Director, Selvel One Group asserts that ushering in a common currency for audience metrics should be the highest priority for Indian OOH
‘pDOOH opens up a world of contextual, data-driven advertising’
In Viewpoints By Rajiv Raghunath - September 28, 2021
Aman Nanda, Chief Strategy Officer, Times Innovative Media states that combining offline data obtained through third party research companies and real-time data using Google Analytics, mobile data, AI and even video camera analytics will yield great value to media planners
Unauthorised advertising rears its ugly head on Mumbai expressway
In OOH News By M4G Bureau - September 28, 2021
MMRDA is reportedly planning to take action against the agency responsible for placing unauthorised ad displays on the back of traffic direction boards.
Abu Dhabi's Multiply Group invests further AED55mn in Firefly to bring digital ad services to taxis, rideshares in MENA
In Digital OOH By M4G Bureau - September 27, 2021
Investment includes plans to establish an Abu Dhabi-based partnership with San Francisco Bay Area-based Firefly.
‘There has to be an industry acceptable syndicated measurement system’
In Viewpoints By - September 27, 2021
Jaikishin Chhaproo, Head – Media & PR, ITC Limited (PCPBD), shares with Media4Growth the brand’s approach to OOH medium, what it would take to increase spends on this medium, and more…