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Quote from Queen Elizabeth’s speech to COP26 delegates illuminates the Piccadilly Lights
Quote from Queen Elizabeth’s speech to COP26 delegates illuminates the Piccadilly Lights

In Digital OOH By Rajiv Raghunath - November 03, 2021

The message appeared on the iconic London screen in full domination for 30 minutes

PlayAds brings cricket to DOOH screens
PlayAds brings cricket to DOOH screens

In Digital OOH By M4G Bureau - November 02, 2021

T20 World Cup updates on screens

Hero Lectro E-cycles’ #WantItFlauntIt campaign goes live on OOH
Hero Lectro E-cycles’ #WantItFlauntIt campaign goes live on OOH

In Campaigns By M4G Bureau - November 02, 2021

Laqshya Media Group executed the multi city campaign for Hero Lectro E-cycles, that was planned through the AI-powered OOH tool ‘SHARP’, which helped to get the most appropriate locations in each city.

Bridgestone India rolls out disabled-friendly initiatives at Pune railway station
Bridgestone India rolls out disabled-friendly initiatives at Pune railway station

In OOH News By M4G Bureau - October 29, 2021

The company has installed station information in Braille as well as provided scanable sign language videos on information, besides providing ramps for easy access to wheelchair bound passengers to coaches, making Pune railway station friendlier to people with visual, audio and mobility disability.

Tata Consumer Products to transition ‘Tata Cha’ business to Indian Hotels Company
Tata Consumer Products to transition ‘Tata Cha’ business to Indian Hotels Company

In OOH News By M4G Bureau - October 29, 2021

Tata Cha to be part of Qmin brand of Indian Hotels

Media ownership consolidation, audience metrics key to Asia OOH growth, says dentsu APAC CEO and India Chairman Ashish Bhasin
Media ownership consolidation, audience metrics key to Asia OOH growth, says dentsu APAC CEO and India Chairman Ashish Bhasin

In OOH News By Rajiv Raghunath - October 29, 2021

The medium has not played to its fullest potential, said Bhasin in conversation with WOO President Tom Goddard in the opening session of the virtual Asia Forum held on October 28

Ultraleap launches its fifth-generation hand tracking platform Gemini
Ultraleap launches its fifth-generation hand tracking platform Gemini

In Digital OOH By Rajiv Raghunath - October 28, 2021

New software will power touchless interactive kiosks

Bright Outdoor casts ‘Sooryavanshi’ on OOH canvas
Bright Outdoor casts ‘Sooryavanshi’ on OOH canvas

In Campaigns By Rajiv Raghunath - October 26, 2021

The campaign urges cine-goers to bring family back to the cinemas

Provocative creatives add punch to Square Yards’ campaign
Provocative creatives add punch to Square Yards’ campaign

In Campaigns By M4G Bureau - October 26, 2021

Platinum Outdoor helped the brand achieve clutter breaking impact with a guerrilla marketing approach and 500+ high impact media, including the largest outdoor media in Asia -- the 120 ft x 122 ft hoarding on the busy Bandra ROB in Mumbai.

The writing is on the wall
The writing is on the wall

In OOH Solutions By N Jayalakshmi - October 25, 2021

Digital wall painting has revolutionised rural and semi-urban brand advertising, as well as government campaigns for social messaging, providing a big step-up from traditional wall painting.

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