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‘83’ sets the pulse racing on OOH streets
In Campaigns By M4G Bureau - January 07, 2022
Bright Outdoor unveils the multi-city OOH campaign, using mainly large formats that evoked a sense of awe
Stellar Ace partners Singtel Media to combine in-home, OOH advertising activation
In OOH News By M4G Bureau - January 07, 2022
Singtel Media engages Stellar Ace to sell and manage advertising for all its platforms including SMS and Singtel TV
JCDecaux gets Gold from EcoVadis for environmental & CSR performance
In OOH News By M4G Bureau - January 05, 2022
JCDecaux is now among the Top 1% of companies assessed by EcoVadis in the ‘Advertising and Market Research’ category
HiveMinds appoints Saurabh Tyagi as Chief Client Officer
In OOH News By M4G Bureau - January 05, 2022
Saurabh has over 18 years of experience across India & South East Asia; he has worked on brands like Unilever, Nestle, Titan, Vodafone etc., in his stints across Publicis, Group M and Madison Media
Fabian Trevor Cowan appointed as CEO of Sapio Parthiv Heritech
In OOH News By M4G Bureau - January 05, 2022
The newly formed JV between Sapio Analytics & Parthiv Group has a stated vision to re-imagine and convert outdoor locations across cities, towns, and villages to aesthetically pleasing and emotionally elevating spaces
M&E industry rising to pre-Covid levels, cites CII-BCG report
In Research By M4G Bureau - January 03, 2022
OOH growth will be triggered by infrastructure development projects and evolving DOOH
Delhi Govt greenlights plan for 600 LED screens at key locations in capital city
In Digital OOH By M4G Bureau - January 03, 2022
The screens will be managed from a command and control centre
‘OOH is the best way to connect with local audience’
In Viewpoints By N Jayalakshmi - December 27, 2021
ITeS firm Plaxonic recently rolled out an OOH campaign in Delhi NCR to promote the logo of their upcoming hyperlocal marketplace app Evobee. Shaan Rizvi, CEO & Founder, Plaxonic, talks about the brand’s approach to OOH and how it leveraged the medium, in an interview to N Jayalakshmi.
Air passenger traffic volume in India rises 62.9% in Aug-Nov 2021
In OOH News By Rajiv Raghunath - December 27, 2021
Domestic flight passenger volume reaches 20.72 million in Nov 2021 vs 17.42 million in Oct 2021
“OOH has a higher sticky factor compared to other mediums”
In Viewpoints By N Jayalakshmi - December 23, 2021
Somany Ceramics is a brand that has leveraged the out-of-home (OOH) medium in many ways - from hoardings and branded buses that also served as mobile stores; to in-stadium and airport branding. In an interaction with Media4Growth, Minal Somany, Brand Custodian, Somany Ceramics, shares the brand’s experience in the OOH space, the possibilities with it in future and the challenges therein. Read on…