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7496 News Found
Senior OOH professional Amit Sarkar passes away
In OOH News By M4G Bureau - January 17, 2022
Amit had worked in the media industry for over 26 years
Ultraleap launches next-gen camera to complete the transition from touch to gesture
In Digital OOH By Rajiv Raghunath - January 14, 2022
“Using our knowledge of the market and our experience with partners, we’ve created an OOH-specific camera which makes the adoption and integration of touchless technology easy,” says Saurabh Gupta, Product Director for OOH, Ultraleap
In-location experience management platform Raydiant acquires Sightcorp
In Digital OOH By Rajiv Raghunath - January 14, 2022
With the power of Sightcorp’s analytics software, Raydiant’s experience management platform will provide anonymous in-store screen engagement analytics on dwell times, viewers, impressions, and more to help brands increase sales and deliver optimised content while maintaining consumer privacy
Following fastest growth in 15 Years in 2020, consumer media usage growth slowed to 1.6% in 2021: PQ Media
In Research By M4G Bureau - January 13, 2022
Media Consumption to Grow Faster in 2022
AMI Entertainment CEO Michael Maas joins Broadsign’s Board of Directors
In OOH News By Rajiv Raghunath - January 12, 2022
Michael Maas brings a wealth of knowledge to Broadsign, with experience spanning advanced computing, M&A, marketing and communications, and OOH advertising via AMI’s global network of OOH inventory spanning 30,000 locations
Pikasso Morocco unveils the ‘Casablanca Collection’ with works of art
In OOH News By Rajiv Raghunath - January 12, 2022
The Casablanca Collection is a perfect complement to our malls and retail offering, says Antonio Vincenti, Chairman & CEO of Pikasso, the leading OOH firm in North Africa, West Africa and the Levant
Wavemaker India wins media mandate for Tata Consumer Products’ brands in India
In OOH News By M4G Bureau - January 11, 2022
We’re delighted to extend our partnership with Wavemaker for our media mandate, says Puneet Das, President, Packaged Beverages, India & South Asia, Tata Consumer Products
T-Mobile US acquires ridershare ad network Octopus Interactive
In OOH News By Rajiv Raghunath - January 11, 2022
Octopus Interactive helps brands reach audiences through video ads presented on screens inside rideshare vehicles, providing marketers a new way to reach consumers
Pro Kabaddi’s Telugu Titans goes big on OOH in AP, Telangana
In Campaigns By M4G Bureau - January 10, 2022
Mera Hoardings has executed the multi-format campaign
India Talks OOH conference postponed
In OOH News By M4G Bureau - January 10, 2022
The conference will be scheduled after the current Covid-19 situation comes under control