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Clear Channel Singapore’s OutSmart Pro introduces near real-time impressions, AI-driven vehicle count
In OOH News By Rajiv Raghunath - March 01, 2022
The enhanced audience measurement solution comprises an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time
Getting the most out of DOOH inventory
In Digital OOH By - March 01, 2022
In a note, Broadsign explains the use of the new yield optimisation engine for its Broadsign Direct sales and campaign management tool.
Jayesh Yagnik, CEO, MOMS Outdoor Media to steer session on ‘How OOH can be a greater impact media for brands’
In OOH News By M4G Bureau - March 01, 2022
Jayesh will be setting the context for the session and engage brand marketers in a discussion on the theme
Honda Motorcycle & Scooter India furthers road safety awareness in Chennai
In OOH News By M4G Bureau - February 28, 2022
The automobile major’s initiative, launched along with Greater Chennai Municipal Corporation, connected with 42,000+ people in the city
Laqshya Media Group CEO Atul Shrivastava to speak on pDOOH in India Talks OOH Conference in Mumbai on March 8
In OOH News By M4G Bureau - February 28, 2022
Atul Shrivastava will be speaking in the session ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’
Celebrated mountaineer & motivational speaker Satyarup Siddhanta to address in-person ‘India Talks OOH’ Conference in Mumbai on March 8
In OOH News By M4G Bureau - February 28, 2022
Satyarup Siddhanta, who holds the Guinness World Record for being the youngest in the world to climb the highest mountains and volcanoes of all the seven continents, will speak on the theme of ‘Scaling new peaks of excellence – meeting challenges head on.
Platinum Outdoor CEO Dipankar Sanyal will be sharing his perspectives on programmatic OOH in India Talks OOH conference
In OOH News By M4G Bureau - February 25, 2022
The knowledge session ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’ will bring to the fore the ways to seamlessly unravel programmatic OOH in the India markets
Zest Outdoor takes up Associate Sponsorship of in-person India Talks OOH Conference
In OOH News By M4G Bureau - February 25, 2022
India Talks OOH conference will have focused discussions and presentations on subjects that are integral to Indian OOH, such as, ‘How marketing can make the difference for media owning business’, ‘Reimagining the specialist role in a fast changing OOH/DOOH industry’, etc.
Clear Channel Europe and Broadsign scale partnership in the UK to bolster Clear Channel LaunchPAD programmatic offering
In Digital OOH By Rajiv Raghunath - February 25, 2022
Extended collaboration unlocks programmatic media buyer access to 3,000+ premium DOOH screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory
Ocean Outdoor goes for Gold with ParalympicsGB
In Digital OOH By M4G Bureau - February 25, 2022
The Tier 1 partnership opens with Impossible to Ignore, a high-profile campaign to build anticipation in the days leading up to the Beijing 2022 Paralympic Winter Games featuring some of the 25 ParalympicsGB athletes who will be competing.