Ultraleap’s touchless tech available on BrightSign platform

In Digital OOH By Rajiv Raghunath - June 09, 2022

Touchless tech now optimised to work on BrightSign’s XT1144 media player for more immersive experiences

DPAA announces DOOH Excellence (DOOH-E) Awards

In Digital OOH By M4G Bureau - June 09, 2022

DOOH-E recognises top performers in DOOH media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the omnichannel ecosystem

Next WOO Congress in Lisbon on June 7-9, 2023

In OOH News By Rajiv Raghunath - June 08, 2022

The Toronto Congress featured indepth discussions on wide ranging areas, such as, programmatic, what clients want from OOH, sustainability, diversity and the way digital OOH amplifies social media in real time.

FLS crafts innovative installations for JadeBlue in Ahmedabad to observe World Environment Day

In Campaigns By M4G Bureau - June 08, 2022

The installations are an initiative to build mass awareness of the critical need for climate change mitigation

‘Signage business can scale up considerably in India’

In Viewpoints By N Jayalakshmi - June 07, 2022

Venkatesh R G, Managing Director, Diamond Signages, one of the oldest and leading players in the signage space, talks about the opportunities, challenges and recipe for success in signage business.

Srishti Communications unveils action thriller Vikram on DOOH across cities

In Campaigns By Rajiv Raghunath - June 07, 2022

The blockbuster movie, produced by Raaj Kamal Films International with iconic actor Kamal Haasan playing the lead role, made a spectacular presence on DOOH media

‘Stringent Govt norms will spur wider use of eco-friendly fabric for OOH’

In Viewpoints By N Jayalakshmi - June 06, 2022

Deepak Girotra, Director, Sun Printable Fabric, shares his take on the dynamics and challenges involved in making fabric media a viable alternative to flex.

Ashish Morone, Senior Vice President & Head Marketing Communications - HDFC Bank, joins OAA 2022 Jury

In OOH News By M4G Bureau - June 06, 2022

A passionate marketer with over 22 years of experience, Ashish has leveraged AI, analytics and behavioural sciences to make communication aimed at the "segment of one" more effective.

RMAI webinar on ‘Emerging role of technology in rural consumer goods & services redistribution’ on June

In OOH News By M4G Bureau - June 03, 2022

The webinar is part of an ongoing webinar-series titled Decade of Change.

One Club’s Portfolio Night 2022 draws participation of 55 promising creative minds

In OOH News By M4G Bureau - June 03, 2022

The event was co-hosted by three Omnicom agencies — DDB Mudra Group, BBDO India and TBWA\India at the Mudra House in Mumbai.