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7492 News Found
Guwahati-based A.R.T. Entertainment & Services wins bus branding rights in 3 North-East states
In OOH News By M4G Bureau - June 23, 2022
The experiential marketing and OOH company recently acquired exclusive bus branding rights in Assam, Meghalaya, and Tripura.
Adtech startup ExperientialEtc raises $200K as seed fund from Startuplanes
In OOH News By M4G Bureau - June 22, 2022
The four-year-old startup is in the business of digital advertising using the latest technology such as holograms, AR/MR, immersive games and tech-led OOH
JCDecaux & VIOOH launch pDOOH in Brazil
In Digital OOH By Rajiv Raghunath - June 22, 2022
The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay
EV charging network Volta collaborates with America's largest grocer The Kroger Co.
In Digital OOH By Rajiv Raghunath - June 22, 2022
With eye-catching, large-format digital screens strategically located steps away from the entrances of premier commercial locations, Volta stations double as an innovative media network
Medimix boards Mumbai Metro with unique branding to connect with young on-the-go female audiences
In Campaigns By M4G Bureau - June 22, 2022
‘Beauty Coaches’ showcase Medimix skin care solutions
Adidas ‘Liquid Billboard’ wins Cannes Outdoor Grand Prix
In OOH News By M4G Bureau - June 21, 2022
The unique activation was conducted to encourage women of varied backgrounds to take to swimming
Pramod Patil, VP & Head - Media, Kotak Mahindra Group joins OAA 2022 Jury
In OOH News By M4G Bureau - June 21, 2022
Pramod has 17 years of experience in media research, strategy, measurement, planning, and buying. He has been part of some record-breaking ad campaigns by Kotak Mahindra Group.
QMS ties up with Amplified Intelligence for OOH attention study
In OOH News By Rajiv Raghunath - June 20, 2022
There is no question the future of advertising will lean on attention,” says Christian Zavecz, QMS Chief Strategy Officer.
IIM Ahmedabad Professor Arvind Sahay to speak on neuroscience & OOH in OAC 2022
In OOH News By M4G Bureau - June 20, 2022
Prof. Sahay has authored the book ‘Brands and the Brain: How to use Neuroscience to create Impactful Brands’.
For a magnified view: Samsung’s new campaign highlights WindFree AC technology
In Campaigns By M4G Bureau - June 20, 2022
The campaign, launched by Cheil India in association with Platinum Outdoors, covers Jaipur, Pune, Ahmedabad, and Kolkata with bright and eye-catching billboards placed in prominent, high traffic locations.