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Rohit Markanday, Dy. General Manager - Trade Marketing, Adani Wilmar is part of OAA 2022 Jury
In OOH News By M4G Bureau - July 01, 2022
Rohit is a sales, advertising and marketing professional with experience of 22+ years, who started his career with LT Foods Ltd, which has Daawat Basmati Rice as its flagship brand with market leadership position in Delhi NCR.
‘Prospects bright for pDOOH inclusion in omni-channel campaigns’
In Viewpoints By Rajiv Raghunath - July 01, 2022
Calvin Chan, CEO - China, VIOOH shares his thoughts on the pDOOH opportunities in mainland China and Hong Kong markets, in an interview with Rajiv Raghunath. Edited excerpts:
UK’s CO2e emissions to be displayed live for first time using satellite technology
In Digital OOH By Rajiv Raghunath - July 01, 2022
Climate tech start-ups Doconomy and Kayrros have launched ‘The 2030 Forecast’, a first of its kind climate literacy initiative that uses outdoor digital displays to show a weekly snapshot of carbon emissions footprint from energy, industry, road transportation and domestic aviation.
Ban on single-use plastic items in India from July 1
In OOH News By M4G Bureau - June 30, 2022
PVC banners of less than 100 microns thickness in the list of single-use plastic items that are banned
Shwetal Basu, Chief of Marketing and Communication, Shoppers Stop, joins OAA 2022 jury
In OOH News By M4G Bureau - June 30, 2022
Shwetal comes with 20 years of experience in customer behaviour, marketing, and communications across multiple industries such as FMCG, telecom, security services, banking, and retail.
Ocean Outdoor presents 1st real world & metaverse collaboration through DOOH
In Digital OOH By Rajiv Raghunath - June 29, 2022
Digital art experience with Immersive KIND celebrates 50 Years of Pride
pDOOH platform The Neuron launches DOOH Design Studio
In Digital OOH By Rajiv Raghunath - June 29, 2022
The DOOH Design Studio is a specialist digital billboard creative design studio
US-based Intersection expands premium pDOOH offering with Broadsign Reach integration
In Digital OOH By Rajiv Raghunath - June 29, 2022
Activation unlocks access to thousands of Intersection screens located in high-density areas across the U.S. on Broadsign-supported DSPs
Saibal Biswas joins MediBuddy as Head of Marketing
In OOH News By M4G Bureau - June 28, 2022
“The HealthTech space is seeing unprecedented digital transformation and relentless innovation as it marches forward. Looking forward to embracing the new challenge and leveraging my past experiences in creating a distinct identity for MediBuddy,” says Saibal Biswas
Toronto-based Atreda launches DSP Adstanding for DOOH
In OOH News By M4G Bureau - June 28, 2022
Brand advertisers will be able to use Adstanding’s self-service platform to access a network of 250,000 digital screens across North America