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Wallop Advertising to operationalise large curved DOOH screen in Mumbai shortly
In Digital OOH By Rajiv Raghunath - July 06, 2022
The DOOH media asset has been put up at a busy traffic junction in the vicinity of the Bandra-Kulra Complex (BKC)
Abhinav Sharan, AVP & Head of Retail Marketing, Bata India, joins OAA 2022 Jury
In OOH News By M4G Bureau - July 06, 2022
Abhinav, who has won many awards and recognition in his kitty , comes with 15+ years of hands-on experience working with MNCs such as Panasonic, Nokia, Microsoft, Pernod Richard and LG Electronics.
Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA, Dubai to speak on creativity & OOH at OAC 2022
In OOH News By M4G Bureau - July 06, 2022
Prerna’s abilities as a designer and a thinker come from a keen understanding of multiple disciplines which makes her a very sought-after and new-age brand creatives in the world.
‘We see a DOOH revolution unfolding in India’
Sanket Rambhia, MD and CEO, Xtreme Media Solutions, a forerunner in the DOOH solutions business, says conditions are right for accelerated DOOH growth in India markets. “We are in the business of creating the wow factor,” says Sanket in an interview with Rajiv Raghunath, while elaborating on the strident progress of Xtreme Media in assuming a market leadership position the Indian DOOH space.
Rajib Basu, Partner and Leader - Entertainment & Media, PwC India to address OAC 2022
In OOH News By M4G Bureau - July 05, 2022
Rajib Basu will be sharing his perspectives on the ‘Changing contours of Indian media landscape: Prospects for OOH’ in the opening session of Outdoor Advertising Convention 2022 that will be held at Westin Mumbai Powai Lake on August 17-18
57% consider brand’s reputation while making a purchase: Axis My India CSI Survey
In Research By M4G Bureau - July 05, 2022
31% reflect on price as the 2nd most important factor; 86% are going out the same for short vacations, malls and restaurants; 90% have still not started going to Cinema halls for watching movies.
Madhu S Dutta, Head of Marketing at Raymond, joins OAA 2022 Jury
In OOH News By M4G Bureau - July 05, 2022
Madhu, who is also GM - Brand, Media & Digital Social, at Raymond, has over 20 years of experience in branding, marketing, media, digital and communication, specialising in the Fashion & Lifestyle category.
Shree Advertising & Marketing takes up branding rights at Imagicaa theme park
In OOH News By Prantika Ghosh - July 04, 2022
The branding rights have been acquired for a period of 5 years.
Skechers Outdoor goes the extra mile with Kasol Trail Run
In Campaigns By M4G Bureau - July 04, 2022
The Kasol Trail Run, organised by Moustache Escapes and presented by Skechers Outdoor, saw 40 participants run across the jungle terrains of Parvati Valley, marked with an elevation gain up to 2,500 ft. above sea level.
Titus Upputuru, Creative Head - Taproot Dentsu Gurgaon, joins OAA 2022 Jury
In OOH News By M4G Bureau - July 04, 2022
A creative veteran, Titus Upputuru, who is also the National Creative Director of Dentsu One, has over 20 years of experience in advertising. He has written and directed advertisements and short films that won the prestigious Dada Saheb Phalke Award.