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UK’s outdoor media infra owner Wildstone acquires key portfolio of OOH assets from Forrest Group in Scotland
In OOH News By Rajiv Raghunath - August 04, 2022
The sites include large-format digital panels in Scotland let long term to Ocean Outdoor and a further portfolio let to Clear Channel Outdoor.
Fabian T. Cowan joins hands with NU Media Founder Nilesh V. Kadam to launch 1bb
In OOH News By Rajiv Raghunath - August 04, 2022
1bb will reach out to brands and agencies alike, supporting their OOH initiatives from a creative construct; plans afoot to also focus upon talent & innovation for OOH.
Antin Infrastructure Partners acquires majority stake in outdoor media infra owner Wildstone
In OOH News By Rajiv Raghunath - August 03, 2022
Wildstone has a portfolio of over 3,000 outdoor advertising assets across the UK, Ireland and The Netherlands including super-premium digital billboards located along major roads and motorways.
Amazon’s innovative ad campaign for Alexa leaves cinema audiences awestruck
In OOH News By M4G Bureau - August 03, 2022
The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.
CRAX Fritts makes a compelling brand statement in Delhi NCR with DMRC Pink Line train branding
In Campaigns By M4G Bureau - August 02, 2022
The branding has been executed in association with Times OOH and The Brand Sigma – the agency for this campaign
Australian adtech firm Veridooh sets footprints in UK as part of worldwide expansion
In OOH News By M4G Bureau - August 02, 2022
The UK launch follows Veridooh securing AU$5 million in Series A funding, the first external capital raise for the business.
Stingray Advertising in tie-up with Geopath to launch place-based AOOH measurement in US
In OOH News By M4G Bureau - August 01, 2022
Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability to quantify this new retail media format as part of their media mix.
Actor & Director Padmavati Rao to address Outdoor Advertising Convention 2022
In OOH News By M4G Bureau - August 01, 2022
Padmavati Rao, who is also an acclaimed Poet and Natural Farmer, will be speaking on the theme of ‘Thinking out of the box: how creativity broadens one’s horizons’
Awareness building, stringent norms will take OOH to the green sphere
In OOH News By Prantika Ghosh - July 29, 2022
Green fabric makers reckon an industry mindset shift, economies of scale, and tighter regulations will go a long way to usher in green OOH
Rana Barua, Group CEO, Havas Group India to share his perspectives on OOH & integrated brand communications at OAC 2022
In OOH News By M4G Bureau - July 29, 2022
Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures and built successful corporates across advertising, marketing, and media.