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7491 News Found
The Times of India showcases vivid images of ‘The Times of a Better India’
In Digital OOH By M4G Bureau - September 15, 2022
The DOOH campaign, executed by Times OOH, has been rolled out in 6 cities -- Mumbai, Delhi & NCR, Chennai, Hyderabad, Pune and Bangalore.
The Advertising Club re-elects Partha Sinha as President
In OOH News By M4G Bureau - September 14, 2022
Announces Managing Committee members at Annual General Meeting
How Square Yards went conversational with a wink
In Campaigns By Prantika Ghosh - September 14, 2022
With the plethora of advertising options available today, the out-of-home advertising medium has evolved to be more conversational. Real estate brand Square Yards recently unleashed a quirky conversational campaign that managed to create quite a stir and high recall among the target audience.
‘Recognise the power of patterns’
In Gallery By - September 13, 2022
Arvind Sahay, Professor of Marketing and International Business, IIM Ahmedabad spoke about the application of neuro-science in advertising, in his presentation at OAC 2022.
Delfrez comes up with a unique activation at Thiruvananthapuram during Onam
In OOH News By Prantika Ghosh - September 13, 2022
The brand teamed up with BMeG to give away surprise gift hampers to passengers.
Big plans unfolding for overhaul of urban transit systems
In OOH News By M4G Bureau - September 12, 2022
These developments could catapult transit media business to a higher plane
‘We need to define the three Ps - People, Process & Policy’ in Advertising and marketing
In OOH News By N Jayalakshmi - September 09, 2022
Junaid Shaikh, Managing Director of Roshanspace Brandcom, shares with N Jayalakshmi his insights on how and why it’s important to have the right skill sets in place so that the OOH medium’s inherent strengths and its fundamental power in Advertising can be leveraged in the most effective manner, and it's impact on marketing and Outdoor industry. In Outdoor is advertising marketing tool?
Ogilvy appoints Devika Bulchandani Global CEO
In OOH News By M4G Bureau - September 09, 2022
In this role Devika will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries, spanning its Advertising, Public Relations, Experience, Consulting, and Health units.
“OOH shouldn’t be treated as a medium, it should be transformed into a destination.”
In Gallery By - September 08, 2022
Prerna Mehra, Creative Director & Head of Design, MullenLowe said, “Be versatile, the world is your canvas. Anything and everything can be turned into a medium for advertising.”
Technology: driving element for both cinema and OOH industry
In Gallery By - September 08, 2022
Ajay Mehta Founder & MD, Interactive Television (iTV), and MD, Kinetic India said, “After the pandemic, we are starting from scratch, which gives us a space to correct the mistakes, make it up to date and relevant in the digital age.”
