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7491 News Found
Makings of a DOOHvolution
In Gallery By - September 22, 2022
Mark Bracey, Co-Founder & Chief Commercial Officer of DoohClick, Sweden underlined the growth opportunities that come with DOOH, at OAC 2022
adidas ‘made Originals’ leaves a strong OOH footprint
In Campaigns By M4G Bureau - September 22, 2022
The innovation a true standout
Where Can We Take You? Marriott Bonvoy says ‘Here’ through its anamorphic 3D outdoor activation
In Campaigns By M4G Bureau - September 21, 2022
The interactive immersive anamorphic installation is executed by Inventech, a Laqshya Media Group company
GDX Studios puts the clock back to 1985 for ‘Quantum Leap’ promotion
In Campaigns By M4G Bureau - September 21, 2022
Fans leapt back 37 years to 1985 and enjoyed rolled back gas priced at $0.91 per gallon
As Britain bids farewell to the Queen
In OOH News By M4G Bureau - September 20, 2022
Advertising paused on the screens
American Oncology Institute (AOI) launches #ProstateShy campaign
In Campaigns By M4G Bureau - September 20, 2022
The campaign encourages men to get the PSA test for early detection and not to be prostate shy
Data moves the levers of DOOH business
In Digital OOH By Prantika Ghosh - September 19, 2022
Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but these will only be successful in this industry when media owners are ready to make that small change.”
Competition must for OOH business to grow, assert media owners at International OOH Congress, Zavidovo
In OOH News By Rajiv Raghunath - September 19, 2022
The panel of speakers said the industry’s interest would be undermined in the event of any federal legislative measures to bring about single-operator business
Wildstone acquires Spain’s OOH major Grupo Redext
In OOH News By M4G Bureau - September 16, 2022
The Spanish OOH sector has shown exceptionally strong recovery following COVID and the market has the right dynamics for Wildstone’s continued rapid growth, says Damian Cox, Founder & Global CEO, Wildstone
96% of marketers in the US achieved RoI Goals with OOH campaigns: OneScreen.ai study
In Research By M4G Bureau - September 15, 2022
78% of survey respondents using OOH plan to increase their OOH budget over the next 12 months while 96% of marketers are seeing an average monthly revenue increase of 50%