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5G rollout could be a gamechanger for DOOH in India
In Digital OOH By M4G Bureau - October 03, 2022
High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others
‘Brands & agencies see value in transit media advertising’
In Gallery By - October 03, 2022
Alexei Tarasov, CEO of TMG, Russia’s largest transit media operator in a fireside chat with Rajiv Raghunath.
OUTFRONT Media unveils innovative Melograno campaign in San Diego
In OOH News By Rajiv Raghunath - September 30, 2022
The media sites selected for the campaign are in close proximity of the brand’s outlets
HMRTC invites e-bids for exclusive ad, station naming, train branding rights on Gurugram’s Rapid Metro network
In OOH News By Rajiv Raghunath - September 30, 2022
Bids to be submitted by October 21, 2022
Lufthansa campaign takes off on a new note
In Campaigns By M4G Bureau - September 29, 2022
Resonating with the post-pandemic mood, the brand has used the tagline ‘Time for some new horizons’ in its new campaign that was spotted in Mumbai.
Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda
In Digital OOH By Rajiv Raghunath - September 29, 2022
Reaching consumers on the path to purchase has always been important: DPAA
EV charging network operator ChargeEuropa partners Less Mess Storage to provide EV charging across Poland, Czech Republic
In OOH News By Rajiv Raghunath - September 29, 2022
Both companies are known for their eco-friendly business orientation and follow the directions to limit their carbon footprint.
Renault, Lemma, and Yahoo launch a programmatic DOOH campaign for Renault Kiger at airports
In Digital OOH By M4G Bureau - September 29, 2022
Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.
OOH it’s Gabbar Singh vs the Bigg Boss!
In Campaigns By M4G Bureau - September 28, 2022
COLORS Network is strategically using Delhi Metro’s Pink Line to promote the new season of Bigg Boss, while evoking the ever green Bollywood villain ‘Gabbar Singh’ to grab more eye balls.
Screaming fest at McDonald's Singapore !
In Campaigns By M4G Bureau - September 28, 2022
The brand has rolled out an interactive digital board at Funan Mall in Singapore, wherein dinners are asked to shout as loudly as they can to win a free chocolate ice cream cone from McDonald's.