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Panasonic unveils next-gen, live video production platform Kairos
In OOH Solutions By M4G Bureau - October 19, 2022
Kairos – Panasonic’s unique, IT/IP video processing platform with complete input and output flexibility, aims at significantly reducing the operational costs for broadcasters and content creation industry.
‘Ad spends likely to get double digit boost as festive cheer returns’
In OOH News By Rajiv Raghunath - October 19, 2022
Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director, Posterscope India.
PPDS unveils new 32:9 Philips S-Line digital signage ‘stretch’ series for high-impact performances
In Digital OOH By M4G Bureau - October 18, 2022
Complementing PPDS’ growing digital signage range, the new Philips S-Line digital signage ‘stretch’ displays deliver high-impact content with effortless back-end control, maximising environments where space is limited or where an attractive alternative form factor is desired.
Renault India drives in 3D anamorphic experience for Kiger
In Digital OOH By M4G Bureau - October 18, 2022
The novel outdoor activation is unveiled in 3 cities, Bengaluru – Orion Mall, Chennai- Express Avenue & Delhi NCR- Ambience Mall
Blinkit in association with Kinetic India goes all Bollywood
In Campaigns By Prantika Ghosh - October 14, 2022
The campaign was executed on 150+ OOH units across 4 major metros
Saatchi & Saatchi, TMW Unlimited, St Luke’s, Dentsu Creative bag top prizes in Ocean’s annual digital creative competition
In Digital OOH By Rajiv Raghunath - October 14, 2022
EE, Zoom By Ocado, Solgar, The Trussell Trust are among the award winners
Increase collaboration at all levels, says Tom Goddard at the WOO APAC Forum
In OOH News By M4G Bureau - October 14, 2022
The WOO President highlights the significance of automation. “ When you invest in automation you also create the ability to trade programmatically and to overlay data,” he states.
Greenply Platinum reinforces its quality proposition
In Campaigns By M4G Bureau - October 13, 2022
The brand uses smart copies to drove home the message of product durability
The 5G moment of Indian OOH
In Viewpoints By Rajiv Raghunath - October 13, 2022
Fabian Trevor Cowan draws parallels between fintech role in BFSI growth and adtech setting the ground for D/OOH transformation
Vector Media, Swiftmile tie up for West Palm Beach DOOH network in South Florida
In Digital OOH By Rajiv Raghunath - October 12, 2022
The relationship was developed along with smart mobility leader Tranzito in support of the rapidly growing Tranzito-Vector mobility partnership.