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Yahoo makes Scope3 carbon neutral inventory available to advertisers
In Digital OOH By M4G Bureau - January 10, 2023
Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP
‘Working in the OOH industry is extremely stimulating and demanding’
In Viewpoints By - January 10, 2023
Rachana Lokhande, Founder, Glocal Bridge & Advisor to the Board of IOAA, highlights the myriad experiences that go into the making of an OOH professional.
WOO names OMG MENA’s Elda Choucair as Keynote speaker for WOO’s MENA Regional Forum, Dubai
In OOH News By Rajiv Raghunath - January 10, 2023
Elda Choucair has a 15-year history at Omnicom and was previously COO of OMG MENA
Phil Hall appointed Ocean Outdoor UK CEO
In OOH News By Rajiv Raghunath - January 10, 2023
Tim Bleakley says, “The streamlined Group structure supports the next leg of the Ocean voyage.”
PPDS plans major digital signage launch at ISE 2023, Barcelona
In OOH Solutions By M4G Bureau - January 09, 2023
PPDS will showcase digital signage, direct view LED, professional TV (including hospitality) and interactive displays – with each being showcased within dedicated vertical settings.
Vipul Mishra, Head - Strategic Alliances and Brand Partnerships, Paytm to speak on ‘Placing OOH in brand plans for southern markets’
In OOH News By M4G Bureau - January 09, 2023
Vipul Mishra will join a panel of speakers to deliberate upon how OOH can play a more pivotal part in brand campaigns across southern markets
Senthil Kumar, CBO, Dindigul Thalappakatti to address 1st South India Talks OOH Conference on Jan 20
In OOH News By M4G Bureau - January 09, 2023
Senthil Kumar will be speaking on the theme of ‘Leveraging OOH for hyperlocal advertising - key success factors’.
Lamar Advertising appoints Andy Querin as Executive Director of National Sales in Canada
In OOH News By M4G Bureau - January 06, 2023
Andy Querin will drive growth of Lamar’s Canadian transit network, bringing new consumer engagement opportunities for advertisers
It’s a busy start to the year for OOH in Mumbai
In Campaigns By M4G Bureau - January 06, 2023
Brands of all hues writ large on billboards
Meta runs into rough weather with EU ruling on use of user data for targeted advertising
In OOH News By M4G Bureau - January 05, 2023
The emerging scenario could reinforce the positioning of one-to-many media like DOOH in the longer run