‘AI set to accelerate DOOH growth’

In OOH News By M4G Bureau - June 06, 2024

Ocean Group CEO Stephen Joseph says that if used properly, AI should be a positive driver for the growth of better DOOH, democratising the channel and clearing hurdles that slow down the transactional, creative and strategic process.

Ocean Outdoor launches super-sized DOOH screen in Cardiff

In Digital OOH By Rajiv Raghunath - June 06, 2024

Ocean’s first Welsh location extends its XL Network fleet of 24 connected DOOH roadside screens which are at least 1.5 times larger than a standard 48-sheet

JadeBlue and FLS Creatives ignite awareness with innovative billboard campaign on world environment day

In Campaigns By Sakshi Sanghavi - June 05, 2024

The billboard campaign highlights the growing concern on climate change amidst record breaking heat wave

I&B Ministry mandates self-certification by advertisers, agencies before publishing all advertisements

In OOH News By M4G Bureau - June 05, 2024

While the process for submission of self-certificates for TV/print/radio/digital or Internet advertising is defined, there is no mention of such certification for OOH advertising in the Ministry’s press release.

Prakash Arts partners OAC 2024 as Associate Sponsor

In OOH News By Sakshi Sanghavi - June 05, 2024

C D V Subbarao, CEO, Prakash Arts highlights the role of OAC as a platform for thought leadership and business networking for Indian OOH

Avail the Early Bird advantage, register as delegate to OAC 2024 before June 15

In OOH News By Sakshi Sanghavi - June 05, 2024

OAC 2024 will be held at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru on July 26-27

DDB Mudra wins the creative mandate for Narayana One Health

In OOH News By Sakshi Sanghavi - June 04, 2024

The account will be handled by the agency’s Bengaluru office.

75Media appoints Jan Vimal head of programmatic

In OOH News By Rajiv Raghunath - June 04, 2024

Paul Inman, MD, 75Media, says, “We felt it was the right time to bring onboard a specialist in pDOOH to help develop what will undoubtedly be a very important sales channel for our business.”

Top OOH firm Coral Media takes up ‘Powered By’ sponsorship of OAC 2024

In OOH News By Sakshi Sanghavi - June 04, 2024

“We are enthusiastic about our partnership with OAC 2024, as it aligns perfectly with our vision to shape the future of OOH advertising in India,” says Lekshumanan Annamalai, Co-founder and CEO of Coral Media

‘Blend creativity, design with strategic planning, data-driven decision-making’

In OOH News By M4G Bureau - June 04, 2024

Vishwanath Kini, Head Growth and Strategy and Chetan Kasar, Sr. Art Director of The Brand Sigma share their perspectives on the art and science of OOH advertising.