Ranchi municipal body swoops down on hoardings, industry calls move arbitrary

In OOH News By Satarupa Chakraborty - March 01, 2017

After raising the tax by 2,000 per cent in the last six years, Ranchi Municipal Corporation is set to enforce the bylaws made in 2016 that directs them to remove hoardings that are within 100 meters of every roundabout in the city.

No pictures of ministers, political leaders on hoardings in poll-bound states: EC

In OOH News By VJ Media Bureau - January 11, 2017

In keeping with the model code of conduct, in the poll-bound states photographs of ministers and politicians on hoarding displays and posters that publicise the achievements of the particular minister, leader or political party should be either removed or suitably masked

BBMP submits with HC list of unauthorised hoardings in city

In OOH News By VJ Media Bureau - January 06, 2017

The civic body has listed 2,439 unauthorised hoardings

Jagran Engage wins sole rights on hoardings in Kanpur Cantt

In OOH News By Satarupa Chakraborty - January 04, 2017

The OOH firm has won sole rights on around 36,000 sq. ft hoarding space in Kanpur Cantt.

GHMC enforces anti-defacement rule, cuts out wall paintings, flex boards, illegal hoardings

In OOH News By VJ Media Bureau - January 02, 2017

The municipal body has decided to implement the anti-defacement rule on public and private properties with effect from January 1, 2017

Let's limit the number of hoardings a city can have: Parag Desai

In OOH News By Satarupa Chakraborty - December 20, 2016

Desai suggested a creative use of OOH space in terms of what works where

"Moving, interactive hoardings can spur more innovations"

In Viewpoints By M4G Bureau - November 22, 2016

Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head - Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.

Raj Super White Soap dominates Ludhiana outdoor landscape

In Campaigns By Satarupa Chakraborty - September 29, 2016

Leading regional OOH firm Lead Ads had planned and executed the campaign in Ludhiana. The OOH firm used some 86 OOH media sites that included hoardings, bqs, mall media, and ambient media, to give the new brand a domineering presence in the outdoor

Himani Best Choice to create spectacle through Devi Durga's thousand hand idol

In OOH News By Nabamita Chatterjee - September 08, 2016

Massive outdoor campaigns will be undertaken through billboards, hoardings and mobile vans, bus branding, etc. throughout the state of West Bengal. The campaign will also run at metro stations in Kolkata.

REDTRO 106.4 makes a retro style entry through outdoor

In Campaigns By Nabamita Chatterjee - September 08, 2016

IKON executed an impactful out-of-home campaign for the brand which includes huge size hoardings, bus shelters, local stations and malls.