Results For "engagement"
110 News Found
‘Combine OOH, mobile to drive engagement, relevancy, reach’
In Digital OOH By M4G Bureau - January 28, 2021
Moving Walls cites how the synergy has worked well for different brand campaigns
‘Experiential marketing industry has lost fortune in the last six months’
In Viewpoints By Bhawana Anand - October 22, 2020
Divanshi Gupta, Director, The Marcom Avenue, shares the state of BTL/experiential marketing industry, badly hit by the impact of Covid19 pandemic
‘DOOH is a contextual, appealing, compelling format’
In Digital OOH By Bhawana Anand - October 14, 2020
Raja Rajamannar, CMO & President, Healthcare – Mastercard talks about ‘Meaningful Engagement with Today’s Consumer’ at the DPAA Video Everywhere Summit 2020
‘We connect with audiences as a thoughtful brand’
In Viewpoints By Bhawana Anand - September 28, 2020
Charu Malhotra, Vice President and Head of Marketing, Brilloca Limited, talks about the brand’s engagement with consumers in the current circumstances and how OOH advertising can be leveraged to reinforce the brand positioning
Brands require focused experiential marketing with strong proposition
In OOH News By Bhawana Anand - September 25, 2020
In order to stand out in market, automobile brands and organised retail sector are expected to start spending on experiential marketing by Diwali festival
Logistics cut out for SMEs
In OOH News By Bhawana Anand - September 17, 2020
Logistics firm Lalamove that provides on-demand, same day delivery services to a wide cross-section of businesses that include a large number of SMEs sees OOH as an important constituent of its brand communications.
Engagement with rural audience should be customized with hyperlocal solutions’, says Laqshya Media Group report
In Research By M4G Bureau - July 29, 2020
The group’s research shows that there are great opportunities for brands to grow by capitalizing on increasing incomes and aspirations of rural buyers
Streettalk bags 29 metals at Asian Customer Engagement Forum and Awards
In OOH News By M4G Bureau - July 02, 2020
The agency wins 13 Gold and 8 Silver & Bronze each along with the prestigious title of ‘Most Admired OOH Media Agency 2020’
Indian Railways installs first ‘Automated Ticket Checking & Managing Access’ machine under NFR scheme
In OOH News By M4G Bureau - June 18, 2020
The ATMA machine has been introduced at Nagpur station under the NINFRIS policy offering direct engagement with passengers
OOH, BTL, digital in combo will deliver the goods in rural markets: Rajesh Radhakrishnan
In OOH News By Pray Jani - May 13, 2020
Vritti Solutions is also helping dovetail brand initiatives with CSR engagements