Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media

In Research By M4G Bureau - May 02, 2024

Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused consumers to cut discretionary spending on media like books, videogames, print subscriptions and streaming services, according to PQ Media’s 11th annual Global Consumer Media Usage Forecast 2024-2028.

FC Media Partners with LMX to Launch Self-Serve Booking Platform for Local Businesses

In OOH News By Sakshi Sanghavi - April 29, 2024

The platform is powered by Location Media Xchange(LMX) of Moving Walls Group

Audience Measurement booklet launched at OAC 2022

In OOH News By M4G Bureau - August 18, 2022

The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was launched by the Indian Outdoor Advertising Association (IOAA) at the Outdoor Advertising Convention (OAC) 2022 being held at Westin Mumbai Powai Lake.

IIM Ahmedabad Professor Arvind Sahay to speak on neuroscience & OOH in OAC 2022

In OOH News By M4G Bureau - June 20, 2022

Prof. Sahay has authored the book ‘Brands and the Brain: How to use Neuroscience to create Impactful Brands’.

‘Neuroscience has a lot to add to the hit rate of marketing & advertising’

In Gallery By - May 31, 2022

Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.

VIOOH in pact with TPS Engage to widen DOOH programmatic reach

In OOH News By M4G Bureau - October 23, 2020

VIOOH’s inventory will be bookable through the TPS Engage platform; also advertisers will be able to plan contextual campaigns and buy standardised hourly media slots across markets

Fujifilm India set to inspire PSPs for new marketing model

In OOH Solutions By M4G Bureau - June 29, 2020

The book has been released as a guide for print service providers looking for new ways in which digital print might open new opportunities, greener production or cost-effective options

3-volume book on OOH released at OAC 2018

In OOH News By Bhawana Anand - July 27, 2018

The book titled ‘OOH – Catalyst to Smart Urbanspace’ is authored by Dr Amiya Chandra & Mr Parvinder Singh

‘OOH works well, but ROI assessment is a must’

In Viewpoints By Bhawana Anand - April 04, 2018

Online table booking platform Dineout has creatively used OOH for brand building. The brand has used OOH to draw consumers to the restaurants with attractive offers. Ankit Mehrotra, Co-Founder, Dineout is a strong votary of OOH advertising, but says the absence of any data capture on audience response reduces the inclination to use OOH in a big way. At the same time, he highlights the advantages of OOH advertising via-a-vis other modes of advertising

BMW continues to sizzle OOH with its X series

In Campaigns By M4G Bureau - November 14, 2017

In association with Greenline Glo, a Lodestar UM group company, the brand once again captures the outdoor to initiate booking for its new X series