DOOH more intimately connected with the physical world today, says futurist Steve Brown

In Digital OOH By Rajiv Raghunath - October 17, 2019

5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR

Increase DOOH networks screens to 1mn: Sir Martin Sorrell

In Digital OOH By Rajiv Raghunath - October 16, 2019

The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’

Quality solutions lined up by Xtreme Media for the growing DOOH space

In Gallery By - October 10, 2019

BOE’s hardware and Xtreme Media’s software combined to form a unique line of product such as Kiosks, Video Walls and Digital signages

Ponds DOOH walls writs bold this festive season

In Digital OOH By Ria Banerjee - October 10, 2019

4 LED walls and a live beauty contest, ‘Ponds Pujor Nandini 2019’ were witnessed in the prominent puja pandals across Kolkata

Xtreme Media launches latest line of product in partnership with BOE

In OOH Solutions By Pray Jani - October 10, 2019

BOE’s hardware and Xtreme Media’s software combined to form a unique line of product such as Kiosks, Video Walls and Digital signages

HUAPTEC sets footprint in India with Digital Signage brand & Experience Zone

In OOH Solutions By Bhawana Anand - October 09, 2019

Shenzhen based companies offers products like Indoor/Outdoor LCD & LED Displays, Interactive Displays, Video Wall Displays, etc.

DOOH content followed by ads 5.1x more engaging: Ocean study

In Digital OOH By Rajiv Raghunath - September 27, 2019

Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement

10.8 million Australians of 14+ age see DOOH each week

In Research By M4G Bureau - September 26, 2019

According to Roy Morgan report, now overall 78% of Australians see outdoor advertising of some type - including digital, billboard or posters

Digital OOH takes off at Patna Airport

In Digital OOH By Bhawana Anand - September 25, 2019

Century Group of Companies, which handles media rights for this airport, plans to take the digital expansion to other airports managed by them

Panasonic India partners with Lemma Technologies for SignEdge Display Network

In OOH Solutions By M4G Bureau - September 25, 2019

Through this collaboration, Panasonic aims to expand its technology benefits to a larger vendors ecosystem