‘DOOH is giving clients greater options’

In OOH News By Rajiv Raghunath - January 08, 2024

Atul Shrivastava, Group CEO, Laqshya Media Group expects double-digital growth in the current year

Tiger Party once again orchestrates New Year’s Eve countdown in Times Square

In Digital OOH By Rajiv Raghunath - January 03, 2024

From behind the New Year’s eve ball drop, Tiger Party offers a close look at how DOOH solution amplifies commercial potential

Qatar’s Elan Media to integrate DOOH inventory with LMX SSP

In Digital OOH By M4G Bureau - January 03, 2024

Jaber Al Ansari, ELAN Group CEO, says: “This move aims to establish a robust programmatic media buying model in Qatar."

‘We can expect to see 12-15% increase in business’

In OOH News By Rajiv Raghunath - January 02, 2024

Jayesh Yagnik, CEO, MOMS OOH sees technology playing a pivotal role in the OOH growth process

Posterscope India makes waves with ‘Aquaman and the Lost Kingdom’ innovation in the sea

In Digital OOH By M4G Bureau - December 29, 2023

“We went beyond conventional DOOH methods and introduced a colossal sculpture in the heart of the Arabian Sea, creating a buzz that rippled through the city,” says Posterscope India MD Imtiyaz Vilatra

KL-based Unicom Marketing launches pDOOH on LED trucks powered by LMX

In Digital OOH By M4G Bureau - December 21, 2023

Unicom uses the LMX CMS to dynamically manage and tailor content

LMX, Adsmovil OOH expand pDOOH reach in Latin America with Latinad

In Digital OOH By Rajiv Raghunath - December 19, 2023

This integration complements and strengthens LMX and Adsmovil OOH’s commitment as a full-stack solution in Latin America, powered by Moving Walls

Samsung livestreams interactive Rocket League challenge in epic DeepScreen® Alive gameplay

In Digital OOH By M4G Bureau - December 19, 2023

Produced by CYLNDR, the 15 minute game unfolded on London’s Piccadilly Lights as influencers @ApparentlyJxck and @Vatira5 battled it out for the title Samsung Gaming Hub Champion.

Moving Walls Group CEO Srikanth Ramachandran conducts two high impact workshops at DDX Asia

In OOH News By M4G Bureau - December 13, 2023

Srikanth made presentations and addressed queries on ‘How to Monetise DOOH Media’ and ‘How to adopt and follow best DOOH buying practices’.

Israel-based tech company Perion acquires leading global full-stack DOOH platform Hivestack

In OOH News By Rajiv Raghunath - December 12, 2023

Transaction allows Perion to be at the forefront of the fast-growing DOOH channel, further diversifying its offering and expanding its global footprint