Sony unveils two new Crystal LED screens

In OOH Solutions By M4G Bureau - January 08, 2021

The hardware giant offers easy installation, accessibility, flexibility and a lower total cost of ownership along with high quality picture

Lionsgate India announces app launch with a big roar

In Campaigns By M4G Bureau - January 07, 2021

A 10-day OOH led activity is spread across Delhi and Mumbai

Moving Walls setting ground for unique Outernet Marketing Innovation Group

In Digital OOH By M4G Bureau - December 31, 2020

The initiative will see marketing leaders from various industries chart the future of outernet marketing

Indian OOH industry expects COVID19 vaccination to improve business prospects

In OOH News By Bhawana Anand - December 24, 2020

In the ‘Have Your Say’ poll conducted by Media4Growth, it was seen that the OOH industry has a positive outlook for the coming times

'TG specific campaigns will change the way people look at OOH’ Introline

In Digital OOH By Bhawana Anand - December 23, 2020

PlayAds, a leading player in the DOOH space at southern railway stations, expects digital displays to become a part of the regular habits of railway passengers

Philips PPDS launches new LED range with unique features

In OOH Solutions By M4G Bureau - December 18, 2020

The new Philips L-Line 7000 series, positioned as the company’s most flexible and versatile LED range to date, overcomes many traditional limitations and comes with new features such as the ‘Dynamic Power Saving’ technology, allowing for up to 20 % lower running costs

OOHMA partners with Chinese LED display manufacturer

In OOH Solutions By Bhawana Anand - December 18, 2020

OOHMA will market and sell Chinese company Retop LED Display’s range of LED solutions to tap the indoor and outdoor segments in India

LG Electronics inaugurates Innovation Gallery in Noida

In OOH Solutions By M4G Bureau - December 17, 2020

The gallery will highlight LG's solution concepts and insights on actual deployment scenarios

Interactive solutions augmenting user experience

In Digital OOH By Rajiv Raghunath - December 16, 2020

Thomas Amilien, CEO & Co-Founder, Clay AIR talks about hand tracking and gesture recognition solutions that will likely have application in the advertising space

‘Reality check is need of the hour’

In Viewpoints By Rajiv Raghunath - December 14, 2020

Daniel Cuende, Director, Cuende Informetrics, Spain highlights the criticality of audience data for reinforcing OOH for brand advertising