Panasonic SignEdge Digital Network apace with rapidly evolving customer expectation of contactless, tech-enabled, interactive solutions

In Digital OOH By M4G Bureau - March 16, 2022

Panasonic SignEdge Digital Network (SDN) provides unique technology and infrastructure, allowing seamless integration capabilities with third-party software and applications in the digital screen retailers.

UK’S Ocean Outdoor set to retain ad contract for iconic BFI IMAX in London

In Digital OOH By Rajiv Raghunath - March 15, 2022

As the incumbent, Ocean has held the rights to sell the unique outdoor advertising landmark for more than 10 years.

Building a global approach to OOH audience metrics

In Viewpoints By - March 14, 2022

Gideon Adey, CEO of OOH consultancy business GUROOH, highlights the opportunity for shared learnings from building a common currency for OOH.

India Talks OOH Conference in Mumbai today

In OOH News By M4G Bureau - March 08, 2022

The conference will be held at Sahara Star hotel

‘Programmatic has really stepped up in OOH’

In Viewpoints By Rajiv Raghunath - March 08, 2022

Barry Frey, President & CEO, DPAA, a leading global trade marketing association connecting OOH media with the advertising community while moving OOH to digital, shares his insights on the factors that are catalysing OOH growth in a rapidly evolving media environment.

India Talks OOH Conference in Mumbai tomorrow

In OOH News By M4G Bureau - March 07, 2022

Focused sessions on OOH growth drivers, OOH marketing, programmatic DOOH, industry initiatives, and much more

Outdoor Advertising Convention (OAC) 2022 & OOH Expo to held at Westin Mumbai Powai Lake on July 29-30; OAA 2022 Contest to open soon

In OOH News By M4G Bureau - March 07, 2022

The 16th Outdoor Advertising Convention (OAC) will direct laser focus on business opportunities that stem from growing public and private investments in transit infrastructure, thrust on improvement of public amenities in the urban conglomerates, a likely impetus for smart city development projects, rise of a new generation of ad-tech companies with ambitions of powering OOH/DOOH assets and networks, and recognition of the need to enhance the creative quotient of OOH advertising.

Lemma appoints InMobi’s Swapnil Sambhus as Country Head, Indonesia

In Digital OOH By M4G Bureau - March 03, 2022

Swapnil will drive business development efforts to accelerate revenue growth & management, foster new supply partnerships & lead Lemma’s sales & business strategies in Indonesia.

Stockholm-based OOH tech biz DoohClick in partnership with digital mirror operator Loop’d

In OOH News By Rajiv Raghunath - March 02, 2022

Loop’d manages digital mirrors in the restrooms of restaurants, bars, sports, theatre and concert venues

Lemma CEO Gulab Patil to share his perspectives on scope of pDOOH in India Talks OOH Conference on Mar 8

In OOH News By M4G Bureau - March 02, 2022

Gulab Patil will participate in a discussion the theme TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’