Results For "dooh"
984 News Found
5G rollout could be a gamechanger for DOOH in India
In Digital OOH By M4G Bureau - October 03, 2022
High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others
Renault, Lemma, and Yahoo launch a programmatic DOOH campaign for Renault Kiger at airports
In Digital OOH By M4G Bureau - September 29, 2022
Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.
DOOH evolving to be an engagement medium
In Digital OOH By Prantika Ghosh - September 23, 2022
The need of the hour for brands today is complete solutions that include both rugged hardware and stable software and which function as effective source of data points and engagement, feels Vijay Wadhawan, Director, System Solutions Division, Panasonic Life Solutions India.
Makings of a DOOHvolution
In Gallery By - September 22, 2022
Mark Bracey, Co-Founder & Chief Commercial Officer of DoohClick, Sweden underlined the growth opportunities that come with DOOH, at OAC 2022
Data moves the levers of DOOH business
In Digital OOH By Prantika Ghosh - September 19, 2022
Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but these will only be successful in this industry when media owners are ready to make that small change.”
Wildstone acquires Spain’s OOH major Grupo Redext
In OOH News By M4G Bureau - September 16, 2022
The Spanish OOH sector has shown exceptionally strong recovery following COVID and the market has the right dynamics for Wildstone’s continued rapid growth, says Damian Cox, Founder & Global CEO, Wildstone
The Times of India showcases vivid images of ‘The Times of a Better India’
In Digital OOH By M4G Bureau - September 15, 2022
The DOOH campaign, executed by Times OOH, has been rolled out in 6 cities -- Mumbai, Delhi & NCR, Chennai, Hyderabad, Pune and Bangalore.
How Square Yards went conversational with a wink
In Campaigns By Prantika Ghosh - September 14, 2022
With the plethora of advertising options available today, the out-of-home advertising medium has evolved to be more conversational. Real estate brand Square Yards recently unleashed a quirky conversational campaign that managed to create quite a stir and high recall among the target audience.
Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
In Digital OOH By Rajiv Raghunath - September 05, 2022
The DOOH film was shown on large format screens in busy retail locations in eight cities including Amsterdam, Stockholm, Copenhagen, Edinburgh, Helsinki, London, Oslo and Rotterdam.
Conde Nast serves an ace on LAX DOOH screens with Serena Williams starring Vogue issue
In OOH News By M4G Bureau - September 05, 2022
The campaign, featuring on JCDecaux media, is directed at drawing passenger attention to the magazine edition that is available at retail outlets in the airport