Results For "dooh"
984 News Found
QMS launches DOOH post-campaign analysis tool Performance+
In Digital OOH By M4G Bureau - August 28, 2023
The new product has been developed to further enhance audience accountability and transparency in the execution of client DOOH campaigns
Ocean Outdoor wins biggest private contract outside London
In Campaigns By M4G Bureau - August 24, 2023
Allied London has appointed Ocean Outdoor as the exclusive outdoor media partner for its prestigious Spinningfields business in Manchester
‘Technology helps supercharge our creativity’
In Viewpoints By Rajiv Raghunath - August 23, 2023
Dan Dawson, Chief Creative Officer, Grand Visual says, “We always start at the idea first… then we look for ways to help us tell that story and solutions to help tell it in interesting ways”. Grand Visual delivers to 70 global DOOH markets around the world. Edited excerpts of the interview with Rajiv Raghunath
PlayAds powers spectacular first-of-its-kind Nippon Q1 Mall 3D LED DOOH screen in Kochi
In Digital OOH By M4G Bureau - August 21, 2023
The 3,283 sq.ft. DOOH screen is live on the exterior of Nippon Q1 Mall
How to make your outdoor campaign go viral
In Viewpoints By - August 21, 2023
Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA writes that the true magic happens when creativity seamlessly merges with addressability, while harnessing the power of imaginative thinking, storytelling, shareability, and gamification
‘TV and DOOH complement each other’
In Viewpoints By Aayush Mohanan - August 18, 2023
Anindya Khare, Marketing Head, Zee Media talks to Media4Growth on the differences between TV, OOH and the possibilities that the medium offers advertisers.
‘DOOH has seen significant growth in South Africa’
In Viewpoints By Rajiv Raghunath - August 18, 2023
Dave Roberts, Chairman of OOH & Head of M+A, Primedia, South Africa shares his perspectives on OOH business patterns in South Africa and rest of Africa, market readiness for programmatic OOH, among other key factors. Edited excerpts of the interview with Rajiv Raghunath.
Tata Tea Premium brings to life “Desh Ke Dhaage” with latest 3D anamorphic campaign
In Campaigns By M4G Bureau - August 17, 2023
Executed by Laqshya Media Group, the mesmerizing visuals showcase the brand’s limited-edition Independence Day packs and in line with Tata Tea’s constant effort to use technology as part of storytelling.
Mohali’s CP67 Mall illuminates with giant tricolour
In OOH News By M4G Bureau - August 17, 2023
The luminous symbol was a part of the Independence Day celebrations.
Is programmatic suitable for all DOOH purchases?
In Viewpoints By Rajiv Raghunath - August 17, 2023
Remi Roques, General Manager – APAC, Broadsign writes about the different scenarios to be considered while going in for pDOOH buying