Puma laces up Netfit technology innovatively on OOH

In Campaigns By M4G Bureau - September 04, 2017

The brand has used a mix of innovations and large format displays to drive this campaign

Installation of new Picadilly Lights curved LED display media complete

In Digital OOH By M4G Bureau - August 21, 2017

A number of testing, connections and other service functions will take place before the fully-operational display is revealed

Interactive bus shelters in San Francisco act like virtual aquariums

In Digital OOH By M4G Bureau - August 12, 2017

The dynamic digital screens display a beautiful underwater scene full of colour and natural motion, featuring a fashionable cuttlefish

DDB MudraMax uses interactive technology to showcase ‘The Forevermark Journey’

In Digital OOH By M4G Bureau - July 26, 2017

The Forevermark Journey wall, technology advanced training kiosk, 2D transparent display unit and a 360 degree photo booth were the few innovations crafted by the agency

Mac Gangam to conduct a session on DOOH site development at OAC 2017

In OOH News By M4G Bureau - July 13, 2017

Mac Gangam, President of Shenzhen Atenti Technologies Co Ltd, China, has over 12 years of experience in manufacturing and marketing LED display screens globally

Can the Elephant befriend the Dragon?

In Research By M4G Bureau - July 11, 2017

More than 50% of OOH media in China comprises digital (LED) displays. And these come in all formats, sizes and shapes.

Honda 2 Wheelers criss-crosses UP to showcase CB Shine

In Campaigns By M4G Bureau - July 05, 2017

Spread over 45 days, the activity entailed direct engagement with consumers, as also display of the bikes.

UK's Primesight launches ad sales navigational tool PILOT

In Digital OOH By M4G Bureau - June 30, 2017

PILOT will give brands the ability to buy any"Share of Time (SOT)” in a guaranteed market and deliver that level of display locked by location and time/day. It embraces the dynamic advantages of DOOH within a secure campaign delivery.

Titan Squadron displays its exclusive collection on OOH

In Campaigns By M4G Bureau - June 27, 2017

OMI planned and executed the campaign using a mix of billboards, gantries and pillar branding, making the brand visibly profound

NY-based Brooks Brothers spreads reasons to love Supmia

In Digital OOH By M4G Bureau - June 12, 2017

The transit campaign displays the new Summer Collection and Campaign Features Supima Cotton.