ISLE 2018 to showcase cutting-edge LED displays, lighting

In Digital OOH By M4G Bureau - January 18, 2018

Nearly 70% of Chinese signs and LED factories are located in the Pearl River Delta. The industrial ecosphere is convenient for exhibition attendees as they can visit factories directly after meeting in ISLE

Saatchi & Saatchi wins Expedia global creative mandate

In OOH News By M4G Bureau - January 17, 2018

The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive of TV, digital video and display, social media, and outdoor

Vyoma Media augments bus info display units at 11 BMTC bus stations

In Digital OOH By M4G Bureau - January 10, 2018

Vyoma Media has partnered Bengaluru Metropolitan Transport Corporation (BMTC) to set up a platform to display real time bus information on 35 intelligent screens at 11 major bus stations in the city of Bengaluru

‘Global LED signage & display consumption scales estimated $56.5bn’

In Research By M4G Bureau - January 05, 2018

Market research conducted by an international LED firm My Choice LED shows that among the LED applications in signage and display systems, outdoor and indoor signage is at the forefront of growth with its global value forecast from $30.9 billion in 2017 to $49.0 billion in 2022

DMRC begins Noida – Greater Noida corridor trail run with new OOH opportunities

In OOH News By Bhawana Anand - January 04, 2018

The new coaches will have LED backlit LCD/TFT displays which will have videos playing inside trains; the line is expected to begin in 2018 this year

Media 24X7 wins hoardings contract in Agra Cantt area

In OOH News By Bhawana Anand - December 28, 2017

The company is constructing hoardings covering 18,000 sq. ft display space allotted to it by Cantonment Board for the duration of two years; 5-6 renowned players had bid for the contract

AAI invites RFP for media rights at Khajuraho airport

In OOH News By M4G Bureau - December 27, 2017

The tender includes all varieties of formats such as static, digital and on-ground activities for the duration of 10 years. The total area of display concession is 1,840 sq.ft. which will be given on the payment of monthly concession fee

Federal Bank installs large DOOH format at corporate office

In Digital OOH By Bhawana Anand - December 26, 2017

The digital display screen of 14 ft width x 8 ft height has been installed on Federal Towers to run various advertisements on their schemes. The screen has been installed by Lex-ffect, a digital signage company

ArtPop 2018 Billboard Competition in US turns the spotlight on local artists

In OOH News By M4G Bureau - December 26, 2017

The winning artists, selected via a juried competition, will have their work displayed on Adams Outdoor Advertising billboards on major thoroughfares in the region from the week of January 8 through the end of December 2018

Promoflex Display System building Jaipur Metro advertising formats

In OOH Solutions By M4G Bureau - December 21, 2017

Promoflex is building profile-based formats such as wall mounters of 12ft x 5 ft and 10ft x 5ft sizes and pedestals of 10ft x 6ft size. Both formats are back-lit and flex based