Havells makes an electrifying presence in Gurugram

In Campaigns By M4G Bureau - August 28, 2018

The brand has opted for an innovative display to promote its lighting product Tim Clipon LED Panel in Gurugram’s Cyber Park

Samsung Galaxy Note9 dazzles on OOH

In Digital OOH By M4G Bureau - August 14, 2018

New York, London & Moscow iconic digital OOH sites display the newly launched smart phone from Samsung in high-traffic areas

‘OOH can play a key role in Mumbai city beautification’

In Viewpoints By Nimisha Shah - July 13, 2018

The Mumbai OOH landscape is at the threshold of sweeping changes. The Municipal Corporation of Greater Mumbai (MCGM) circulated for review the Policy Guidelines on the Grant of Permission for Display of Sky-Signs and Advertisement under Section 328 & 328 A of MMC Act 1888. Nidhi Choudhari, Deputy Commissioner - Special, MCGM, talks about the corporation’s outlook on OOH advertising in the city

Delhi HC mandates FIITJEE to display disclaimer with Metro station branding

In OOH News By M4G Bureau - July 12, 2018

Further, the disclaimer is to be displayed in the same font, colour and size as that of the FIIT-JEE brand display at the Metro station

Netflix asserts leadership via OOH in Hollywood

In OOH News By M4G Bureau - July 03, 2018

The company will reportedly soon own up to 35 billboard displays on roughly two dozen structures along West Hollywood's famed Sunset Strip

‘The Wall Professional’ - Samsung’s gen next display tech for businesses

In OOH Solutions By M4G Bureau - June 11, 2018

The 85-inch dual-sided outdoor signage is ideal for display at places like bus-stop shelters and street benches

Kanhiya Advertisers bags trolley advertising rights at Bhatinda Airport

In OOH News By M4G Bureau - June 06, 2018

The company has won the rights for a period of six months with three display panels on each trolley

‘Malpractice by site owner a blot on industry image’

In OOH News By Bhawana Anand - June 05, 2018

Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still, the media owner replaced the Samsung campaign creative with a political campaign twice in the period the Samsung campaign was meant to be displayed

OPPO & South Indian Bank bag semi-naming rights for Kochi Metro

In OOH News By Bhawana Anand - May 22, 2018

The promotional avenues include digital display inside stations and metro trains along with audio announcements inside the trains

‘Railway stations will be like airports in the future’

In Viewpoints By Rajiv Raghunath - May 22, 2018

Anil Hirani, Managing Director, Armour Digital Display Systems talks about the emerging media opportunities in the rail media space and the much desired policy actions that will spur investments in this business arena