Green printing will be ‘new normal’ in post Covid19 era

In OOH Solutions By Bhawana Anand - June 22, 2020

Anil Tayshete, BDM, HP LF Production- GSB, Sign & Display, Greater India says that brands will be more responsible towards eco-friendly marketing practices

Rail media operators handling ‘Essential Services’ approach Board for 18-month waiver of license fee, other charges

In OOH News By Rajiv Raghunath - June 20, 2020

The media operators reaffirm commitment to run the AV public address systems & electronic display boards at stations, but seek Railway Board’s support for the firms to tide over the adverse business conditions

OOH will be evaluated in terms of spends & visibility

In Viewpoints By Pray Jani - June 19, 2020

Rakesh Sharma, Dy. General Manager and Head – Marketing & Branding, Bank of Baroda says the bank shall also focus on innovative OOH displays and new avenues that provide a complete brand immersion experience

Mumbai civic body gives nod to media owners to remove Covid19 displays

In OOH News By Bhawana Anand - June 17, 2020

The Covid19 awareness campaign has been running for almost three months for free of cost

RailTel to organise 2nd pre-bid meeting on RDN projects on June 23

In OOH News By M4G Bureau - June 17, 2020

Replies to queries raised in earlier pre-bid meeting available on the RailTel E-Nivida portal

Portugal’s TOMI smart city displays go touchless

In Digital OOH By M4G Bureau - June 03, 2020

The user need to read the QR Code on the screens with a smartphone to explore all the contents (news, events, points of interest, public services, transport) or even take a photo

Talon launches #SendingLove DOOH campaign across 153 cities

In Digital OOH By Rajiv Raghunath - May 19, 2020

The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen by millions - at home

Ocean Outdoor introduces touchless advertising screens

In Digital OOH By Rajiv Raghunath - May 18, 2020

Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions

Zero Degree, K3A launch Outdoor Social Awareness Creative Campaign (OSACC) contest

In OOH News By Ria Banerjee - May 13, 2020

Winners of the contest will have their creatives displayed on Kochi Metro pillar media, apart from getting cash prizes

Rail media owners’ federation approaches Rail Minister with charter of requests

In OOH News By Rajiv Raghunath - May 11, 2020

The newly formed Federation of Advertising Agents of Indian Railways seeks waiver of license fee for 1 year, and other concessions that will help the media concessionaires to bring their business back on the rails after the Covid-19 crisis abates