Philips Professional Display Solutions officially rebrands as PPDS

In OOH Solutions By M4G Bureau - January 15, 2021

This move come as part of new ‘total solutions’ strategy for enhanced support to the AV industry

Bombay HC restrains Sebamed campaign, but OOH displays still up

In OOH News By M4G Bureau - January 15, 2021

The Court verdict expected in the coming week

'TG specific campaigns will change the way people look at OOH’ Introline

In Digital OOH By Bhawana Anand - December 23, 2020

PlayAds, a leading player in the DOOH space at southern railway stations, expects digital displays to become a part of the regular habits of railway passengers

OOHMA partners with Chinese LED display manufacturer

In OOH Solutions By Bhawana Anand - December 18, 2020

OOHMA will market and sell Chinese company Retop LED Display’s range of LED solutions to tap the indoor and outdoor segments in India

Spotify to Wrap it up with audio stories on OOH

In Campaigns By M4G Bureau - December 09, 2020

The digital music streaming app displays popular songs of 2020 and India’s audio streaming data in various cities.

Prega News to run OOH campaign with new brand ambassador Anushka Sharma

In OOH News By M4G Bureau - December 01, 2020

A two-month long ad campaign will be displayed on outdoors including hoardings and branding at prominent airport

Panasonic plans to commercialise OLED display module globally

In OOH Solutions By M4G Bureau - November 30, 2020

Measuring less than 1 cm in thickness at the display section, the ultra-thin display panel offers high transparency and renders high-quality pictures with vivid colours

Philips Professional Display Solutions appoints Marion Chaignon to execute EMEA marketing strategy

In OOH Solutions By M4G Bureau - November 23, 2020

Experienced marketer, Marion, has played an integral role in building marketing campaigns for some of the world’s biggest technology brands.

Mondelez India promotes sellers this Diwali

In OOH News By M4G Bureau - November 06, 2020

Also displayed on the OOH channel, the brand leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes

Nielsen enhances omnichannel campaign activations for advertising within Nielsen marketing cloud

In OOH News By M4G Bureau - October 26, 2020

Nielsen’s enhanced methodology supplies the programmatic ecosystem with audiences across a number of different digital marketing channels including display, video CTV, OOH, digital audio and social media