US-based Starlite Media onboards Quividi Audience Measurement Platforms

In Digital OOH By Rajiv Raghunath - October 04, 2021

Starlite has now decided to equip its growing digital network of ultra-large format hi-bright displays with Quividi’s platforms (AMP Outdoor and AMP Indoor)

Unauthorised advertising rears its ugly head on Mumbai expressway

In OOH News By M4G Bureau - September 28, 2021

MMRDA is reportedly planning to take action against the agency responsible for placing unauthorised ad displays on the back of traffic direction boards.

Swiftmile selects Quividi's AMP Outdoor to provide DOOH impressions, audience intelligence in Miami

In OOH News By Rajiv Raghunath - September 24, 2021

Swifmile deploys light electric vehicle charging platforms for scooters, e-bikes, and e-mopeds coupled with outdoor digital displays

JCDecaux wins Sydney Trains OOH rights for 10 years

In OOH News By Rajiv Raghunath - September 22, 2021

The new contract will see JCDecaux invest in the upgrade of the 1,500 strong displays across the Sydney Trains OOH network NSW wide, covering all steps of the passenger journey, from rail concourse to platform.

A cut above the rest

In Campaigns By M4G Bureau - September 21, 2021

Shapoorji Pallonji Real Estate unfurls a never-seen-before innovative OOH display near the Bandra Kurla Complex (BKC) to promote its prestigious ‘BKC28’ multi-storied residential project.

DOOH display market is growing, quality consciousness is vitally important

In OOH Solutions By Pray Jani - August 23, 2021

Niyati Kakkar, Director, Jona LED shares with Media4Growth insights on the changing demand dynamics of Indian DOOH market.

‘DOOH is expected to fill the gap left by traditional OOH’

In OOH Solutions By Pray Jani - August 19, 2021

Sanket Rambhia, MD and CEO, Xtreme Media Solutions, a leading provider of digital display solutions, tells Media4growth, how DOOH can make a difference to OOH in these trying times.

‘DOOH industry is bullish about transit media’

In OOH Solutions By Pray Jani - August 18, 2021

Sunil Khera, MD, Aero Digital, a leading player in the digital display solutions space, shares his views with Media4Growth on the factors that will keep the DOOH market afloat even as the industry grapples with the pandemic aftermath.

‘AI enabled hardware will spur more DOOH innovations’

In OOH Solutions By Pray Jani - August 17, 2021

Atul Jasra, Business Head (India), Philips Branded Professional Display Solutions, tells Media4Growth how innovative technologies can help revive the DOOH space, despite the economic setbacks post COVID-19 .

‘Content is central to DOOH digital solutions’

In OOH Solutions By Pray Jani - August 16, 2021

Vijay Wadhawan, Group Chief, SSD, Panasonic India shares his views on how the company adopted an integrated approach to meet the DOOH industry’s digital display requirements.