Results For "digital"
1003 News Found
Posterscope launches Prism Creative in Asia Pacific
In OOH News By VJ Media Bureau - August 06, 2014
Using this tool, clients can optimise their creatives on OOH media formats, view the displays in virtual day and night time, conduct distance mapping and also view digital content
UK's outdoor grows 6.4% to £258.5m in April-June 2014
In Digital OOH By VJ Media Bureau - August 05, 2014
Outdoor Media Centre (OMC) reports that digital was up 30% to £68.3m, the biggest ever quarterly figure
'We will see new advertisers using OOH medium'
In Viewpoints By M4G Bureau - July 22, 2014
In May this year Pakistan Advertisers Society (PAS) exclusively endorsed Measuring OOH Visibility & Exposure (MOVE), a Pakistan-based media marketing and research company, to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. Qamar Abbas, Executive Director, Pakistan Advertisers Society (PAS), talks about the new initiative in conversation with Rajiv Raghunath of Outdoor Asia. Abbas as over 15 years of professional experience with proven track record in setting up new ventures, securing profitable growth, establishing new streams of revenue and regulatory policy making. He has had a hand in executing some of the milestone media initiatives in Pakistan like Television Audience Measurement, Consumer Multimedia Index and the industry's most prestigious Advertising Effectiveness Awards. Edited excerpts of the interview:
Creating A Larger OOH Canvas: Opportunities & Challenges
In OOH News By Nabamita Chatterjee - July 18, 2014
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.
Digital OOH: Sizing up the big picture
In OOH News By Nabamita Chatterjee - July 16, 2014
DOOH has the makings to make it big, say industry leaders
OOH offers immense scope for innovation: Madhu S Datta
In OOH News By VJ Media Bureau - July 08, 2014
Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited to hoardings
10TH Outdoor Advertising Convention begins today
In OOH News By VJ Media Bureau - July 04, 2014
OAC 2014 gets underway at Grand Hyatt, Goa
Peter Livesey to talk about UK Adscreen Networks at OAC 2014
In OOH News By VJ Media Bureau - June 25, 2014
In his company, Livesey focuses on or promoting their product range around the world either directly or through distribution and partnership agreements
Coming to terms with'The Ugly Truth of DOOH -- Interactivity and Engagement'
In OOH News By VJ Media Bureau - June 17, 2014
Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, will talk on this subject at the upcoming 10th OAC
OAC 2014: The countdown has begun
In OOH News By VJ Media Bureau - June 13, 2014
The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies and best practices, as well as address issues linked with policy matters and industry practices