Results For "digital"
1004 News Found
Pickcel aims to grow digital signage market with cloud solutions
In OOH Solutions By Amaan Kazmi - November 06, 2017
The Bengaluru-based tech firm sees consolidation of display screens on a platform, higher interactivity, contextual & relevant advertisement, engaging real time content as key to DOOH growth
Google boards Exterion Media digital bus to promote Pixel 2
In Digital OOH By M4G Bureau - November 06, 2017
Geo-targeted screens on the Transport for London (TfL) buses allow brands to tailor their adverts to the areas along a route wherein GPS identifies the streets to refresh the advert as per the location.
ALTBalaji hails 20,000 auto rickshaws to promote Ragini MMS Returns
In Campaigns By M4G Bureau - October 30, 2017
ALTBalaji has embarked on an interesting marketing initiative by using auto-rickshaws to promote their digital show across North and West India
Iconic feature-rich Piccadilly Lights glowing bright
In Digital OOH By M4G Bureau - October 30, 2017
Landsec, the owner of Piccadilly Lights, has replaced the original patchwork of screens with a single state-of-the-art 4K LED digital screen and live technology hub, which allows the screen to react to certain external factors
UK’s Exterion Media adds geo-targeted messaging on London buses
In OOH Solutions By M4G Bureau - October 27, 2017
The firm has partnered with OoH media specialist Talon, to unveil the first phase of new digital buses in London. Google is the first to run a campaign that displays geo-targeted messages on the digital screens, to audiences across the city
Chanel checks into Munich Airport to promote new fragrance
In Digital OOH By M4G Bureau - October 24, 2017
The French fragrance-to-fashion house’s campaign uses a digital media façade and five branded columns with LED backlighting in the post-security area in Terminal 2 of the airport
DOOH continues northbound journey in Australia
In Digital OOH By M4G Bureau - October 18, 2017
Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement
NY-based Horizon Media launches audience targeting platform AMP
In OOH Solutions By M4G Bureau - October 17, 2017
AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and Digital OOH placements
Prakash Arts wins media rights at Vizag & Vijayawada airports
In OOH News By Bhawana Anand - October 16, 2017
The OOH media firm has acquired airport media rights for the first time, and is gearing up to install international quality static and digital formats at the two airports
Integrated, inclusive approach key to success of smart city projects: Experts
In Digital OOH By Bhawana Anand - October 13, 2017
Connectivity bottlenecks and a conducive environment for innovations are important for long-term development of smart cities, said experts at the 13th Assocham National Summit on e-Governance and Digital India