Results For "digital"
1004 News Found
Experiences Digital leverages crowd analytics to enhance media monitoring
In OOH Solutions By Amaan Kazmi - December 29, 2017
Using crowd analytics, the firm provides to clients receive weekly reports of traffic movement, play time of ad, impressions, location wise performance of specific creatives and the duration for which the screen was live
AAI invites RFP for media rights at Khajuraho airport
In OOH News By M4G Bureau - December 27, 2017
The tender includes all varieties of formats such as static, digital and on-ground activities for the duration of 10 years. The total area of display concession is 1,840 sq.ft. which will be given on the payment of monthly concession fee
Federal Bank installs large DOOH format at corporate office
In Digital OOH By Bhawana Anand - December 26, 2017
The digital display screen of 14 ft width x 8 ft height has been installed on Federal Towers to run various advertisements on their schemes. The screen has been installed by Lex-ffect, a digital signage company
Digital, smart solutions central to JCDecaux’s Nice street furniture project
In Digital OOH By M4G Bureau - December 21, 2017
JCDecaux renews and extends its advertising street furniture contract for bus and tram shelters in Nice Côte d'Azur Métropole in France for 18 years; the new street furniture includes 17 smart and connected items
Gurugram’s Ambience Mall plans for more DOOH & interactive media
In Digital OOH By Bhawana Anand - December 18, 2017
The mall management plans to increase the number of digital formats on the mall premises, and usher in more interactive advertising opportunities with the objective of asserting its leadership in the mall media space
The Last Jedi takes over digital boards in NYC
In Campaigns By M4G Bureau - December 16, 2017
The movie released recently takes OOH on board in Toronto with cast portraits and showcases curated live tweets
US-based AI firm AdMobilize renders sophisticated audience analytics to DOOH
In Digital OOH By M4G Bureau - December 13, 2017
AdMobilize, the market-leading AI and physical-world analytics company pioneering breakthrough audience, crowd and vehicle analytics solutions, will partner custom interactive display manufacturer media mea to equip its digital signage solutions with fully-integrated, easy-to-use audience analytics functionality
Large format printers in Bengaluru in line of fire as NGT steps up drive against flex
In OOH News By Bhawana Anand - December 09, 2017
The action came in the wake of the outdoor advertising association of Bengaluru seeking a stay on court directive to ban use of PVC flex; industry needs to also look at ushering in eco-friendly fabrics and green processes
DigitalGig spurs social media-powered DOOH advertising
In Digital OOH By M4G Bureau - December 09, 2017
Being the world’s second fastest growing ad medium after mobile,Digital OOH space glitters with bright prospects; the low-cost format befits the needs of small advertisers
Globally, apart from Digital, OOH is the only medium growing: GroupM study
In Research By M4G Bureau - December 05, 2017
The report states that OOH’s share of ad pie has increased from 6.1% in 2016 to 6.2% in 2017 and 6.3% in 2018 – the highest since 1993; the Indian market is positively impacted by urbanisation and rising wages resulting in strong consumer growth in financial, durables, services and retail sectors