Blue Star AC ropes in Virat Kohli for new integrated campaign

In OOH News By M4G Bureau - March 19, 2021

A pan India campaign is also being rolled out on platforms such as OOH, digital, dealership collaterals and other key touch points

Zen Digital Media launches hoarding on water

In OOH News By M4G Bureau - March 17, 2021

The first such hoarding was launched along the Bandra-Worli Sea Link in Mumbai earlier this week.

Carat India appoints Ashish Singh as Vice President - Planning

In OOH News By M4G Bureau - March 09, 2021

Ashish Singh will focus on developing and leading client relationships for Carat in addition to helping the agency deliver enhanced digital solutions to clients

Ludhiana’s new DOOH landmark

In Digital OOH By Bhawana Anand - March 04, 2021

Leafberry’s unmissable 2,000 sq.ft LED media in Ludhiana demonstrates the changing face of DOOH in India and is already catching the attention of brands looking for high visibility and deeper connect with their audience

Locad kicks off end-end DOOH solutions in Patna market

In Digital OOH By Bhawana Anand - March 03, 2021

Aiming to establish its digital network in rural markets, the tech solution company has begun its journey with Patna by offering CMS & pDOOH services

MediBuddy unveils new brand tagline & logo

In OOH News By M4G Bureau - March 02, 2021

The new branding, focused on a gender neutral approach to health awareness, will be positioned through multimedia platforms

Global consumer spending on media content & tech surges 6.1% in 2020: PQ Media

In Research By M4G Bureau - March 02, 2021

Overall digital media content devices was the largest of the nine major digital and traditional media platform categories in 2020, generating $440.5 billion

Zeno Health awards creative mandate to Dentsu Impact

In OOH News By M4G Bureau - February 25, 2021

The agency will kickstart the association for mainline and digital creative duties with the launch of a massive campaign for Zeno Health in Mumbai

HDFC Life greets air travelers with real time campaign

In Digital OOH By M4G Bureau - February 24, 2021

The digital OOH campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with flight schedules

Home is the hero in IKEA’s new campaign

In OOH News By M4G Bureau - February 24, 2021

The new campaign, second in a series launched across TVC, OOH and digital, drives home the values of shared responsibilities in a home and the importance of a family growing together