Hyundai Motor India launches digital float activations to take Grand i10 NIOS to the doorstep of hinterland households

In Campaigns By M4G Bureau - May 26, 2023

By deploying 36 digital floats, HMIL aims to cover 582 rural locations across 27 states

PPDS partners with AV service platform provider Userful

In OOH Solutions By M4G Bureau - May 26, 2023

The Partnership sees select Philips digital signage and dvLED displays become officially certified for the Userful Infinity Platform, bringing advanced control and secure management to enterprise customers and mission critical displays.

Broadsign ushers in next-generation ad server

In Digital OOH By M4G Bureau - May 17, 2023

Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.

Bright Outdoor Media operationalises digital billboards at Andheri West, Mumbai

In Digital OOH By M4G Bureau - May 16, 2023

The company extends its media offerings with forays into DOOH space

Ritu Mittal, Head of Marketing & Digital, Bayer, joins OAA 2023 Jury

In OOH News By M4G Bureau - May 11, 2023

A passionate marketer and experienced business leader, Ritu brings a wealth of experience in brand building, business strategies, marketing, among other verticals.

PPDS to showcase latest suite of Philips professional displays at InfoComm Asia 2023

In OOH Solutions By M4G Bureau - May 09, 2023

Part of an ongoing expansion and investment into the Asian market, PPDS will exhibit its latest suite of Philips dvLED, interactive displays and digital signage solutions – including the ground-breaking Philips Tableaux Advanced Colour ePaper display

Podhigai Ads wins exclusive Madurai Airport advertising rights up to 7 years

In OOH News By M4G Bureau - May 08, 2023

The exclusive advertising rights include Airport’s interior and exterior premium static and digital media branding options

Archana Aggarwal, VP Media, Airtel joins OAA 2023 Jury

In OOH News By M4G Bureau - May 05, 2023

With over 25 years of experience, Archana is an experienced media strategist, integrated communications expert and a digital specialist.

75Media Celebrates King Charles III Coronation with commemorative billboards in the UK

In Digital OOH By Rajiv Raghunath - May 05, 2023

The digital billboards will feature designs incorporating the official Coronation Emblem

‘High-end signage market is very promising’

In Viewpoints By Aayush Mohanan - May 01, 2023

Naresh Kumar Dasari, Managing Director, Kalpana Glass Fibre and Macro Media Digital Imaging shares his views on the signage market trends in India, and the prospects of DOOH media, particularly at fuel filling and EV charging stations.