‘Constant ideation is vital’ : Tarun Mehrotra

In Viewpoints By Bhawana Anand - April 04, 2019

Tarun Mehrotra, Chief Service Officer & National Head -Marketing and Sales, Tata Housing Development Company, shares the company’s OOH strategy

Adani Group wins bid to operate Guwahati airport too

In OOH News By M4G Bureau - February 26, 2019

The Group has won the rights for operation, management and development of all 6 airports that are being privatised

Brand Promoters bags Smart Toilet tender for 30 years

In OOH News By Bhawana Anand - February 26, 2019

The tender has been allotted under the Smart City development project in tune with the Swachh Bharat programme

Global OOH LED display industry to reach $ 12.43bn by 2022

In Research By M4G Bureau - February 08, 2019

The recent technological advancement in the electronic manufacturing sector coupled with development of novel products & techniques is going to lead the market

Display Metrics India unveils OOH metrics development roadmap

In OOH News By Rajiv Raghunath - January 18, 2019

Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA

‘OOH ad revenues increasing y-o-y’

In Viewpoints By Shradha Mishra - December 31, 2018

While the outdoor industry plays an important role in city development, every media owner must strictly adhere to safety and regulatory norms, says Dilip Gawade, Joint commissioner, Pimpri Chinchwad Municipal Corporation (PCMC)

MSRDC invites bids for rights on kiosks

In OOH News By M4G Bureau - December 11, 2018

The bids are invited on as-is-where-is basis and as-is-where-as condition and the contract will be allotted for 5 years

‘OOH enhances the visual appeal of the city landscape’

In Viewpoints By Shradha Mishra - November 27, 2018

Suhas Shinde, Deputy Commissioner, Nashik Municipal Corporation shares his views on how OOH advertising can play a key role in the city’s development

NDMC redevelopment plan for Khan Market, adjoining area will open up DOOH, street furniture avenues

In OOH News By M4G Bureau - October 23, 2018

The area will be pedestrian zones and that will open up opportunities for DOOH media displays. The beautification drive will also provide avenues for street furniture installation

‘Collaborating with Govt key to our future success’

In Viewpoints By Rajiv Raghunath - September 12, 2018

Charmaine Moldrich, CEO, Outdoor Media Association (OMA), Australia, talks about DOOH growth, the next steps for MOVE and the industry’s involvement in smart city development