Centralised planning vital for rural marketing strategies

In Viewpoints By - May 22, 2024

Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Solutions, a leading innovative marketing solutions provider to brands, writes that most brands delegate rural strategy development to on-ground managers, which is detrimental to the expected business outcomes.

Consistent, business-friendly ad norms pivotal to OOH growth & sustainability: Gujarat media owners

In OOH News By Sakshi Sanghavi - April 30, 2024

AMC official says revenues from OOH important for Ahmedabad city development and delivery of citizen services

Brand leaders endorse the true power of OOH advertising at Gujarat Talks OOH

In OOH News By Sakshi Sanghavi - April 25, 2024

Abhijit Sengupta, CEO of OAP Mediatech moderated a panel discussion that engaged Shaileen Patel, General Manager of Business Development and Marcom at NK Proteins; Manan Choksi, CEO of Udgam Consultancy; and Sharvil Shridhar, Managing Director of A.Shridhar Group.

JCDecaux publishes the results of a study that measures the socio-economic footprint of its activities worldwide

In OOH News By M4G Bureau - April 25, 2024

True to its mission to sustainably improve the quality of life for all citizens through proximity and mobility, JCDecaux sought to accurately measure its contribution to the economic and social development of its operating environments by conducting an independent study using concrete and audited data.

Shaileen Patel, GM - Business Development & Marcom, NK Proteins to join the brand panel at Gujarat Talks OOH

In OOH News By Sakshi Sanghavi - April 20, 2024

Shaileen will be sharing perspectives on how OOH can be leveraged for gaining maximum reach with target consumers

I K Patel, Deputy Municipal Commissioner, AMC, to address Gujarat Talks OOH Conference as a distinguished speaker

In OOH News By Sakshi Sanghavi - April 17, 2024

IK Patel will be sharing his perspectives on how OOH could play a key part in city development

Stepped-up tourism development & promotion potentially opening up new growth avenues for OOH

In OOH News By Neelambari Kakaraparthi - February 19, 2024

States are now incentivised to develop iconic tourist destinations and promote them globally

Saudi Arabia’s AlArabia Outdoor Advertising, SCAI alliance to establish, operate billboards in Riyadh

In OOH News By M4G Bureau - October 27, 2023

The project will harness AI, other advanced techniques to deliver an innovative digital advertising industry that contributes to improving the urban landscape of the city within the framework of Vision 2030 goals.

PPDS unveils new Global Software Development Team as part of major IT push and transformation

In OOH News By M4G Bureau - October 09, 2023

The move comes as part of a wave of changes to drive world-class AV software solutions for Philips professional displays.

Eric Marotel to be the new MD of Worldcom OOH Europe

In OOH News By M4G Bureau - September 12, 2023

Eric will assume the leadership and management of European operations for the development of the group's companies.