‘Marketers need to stitch the missing link between data and business value’

In Viewpoints By N Jayalakshmi - June 02, 2021

Lloyd Mathias, Angel Investor & Business Strategist recently joined the advisory board of analytics firm PredictiVu. In an exclusive interaction with Media4Growth, he talks about the critical role played by real time data in brand marketing today and how PredictiVu’s recently launched AI-powered data visualisation tool, Dynamic Marketing Optimizer, offers actionable business insights 10 times faster than conventional methods.

Mondelez concludes Google Ads, Oracle Bluekai pilot campaign in Pakistan

In OOH News By M4G Bureau - May 26, 2021

Communication & media agency Brainchild cites that the campaigns resulted in 15% uplift in click-through rate; the campaign was rolled out using a blend of first-party data and second-party data to find an audience with high student affinity data sets.

‘Credible data fundamental to OOH revenue growth’

In OOH News By Rajiv Raghunath - May 20, 2021

Neil Eddleston, Runor Data Consulting and Gideon Adey of WOO threw light on the world body’s new initiative to conduct a study on OOH best practices and come up new guidelines that will be released at the 2020 Toronto Congress.

OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement

In OOH News By Rajiv Raghunath - May 19, 2021

The proposed framework addresses advertiser's growing need for increased transparency and a more dynamic measurement system for OOH campaigns.

‘Leveraging IoT For OOH’

In Viewpoints By Rajiv Raghunath - May 17, 2021

Robert Lim, Regional Business Development Manager of DFRC, an independent R&D SME offering data technologies for OOH, provides an overview of the company’s offerings for OOH advertising. DFRC’s LBASense sensors, when placed on media assets, capture data on footfall count per week over a campaign period, people traffic patterns in an OOH Zone, etc.

WOO to unveil new audience measurement initiative at European Forum on May 18

In OOH News By Rajiv Raghunath - May 14, 2021

The metrics project will be chaired by Neil Eddlestone of Runor Data Consulting; Industry specialist Gideon Adey of GUROOH to develop the update guidelines on behalf of WOO.

OAAA unveils standardised guidelines, best practices for optimal DOOH advertising

In Digital OOH By M4G Bureau - May 10, 2021

The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data

OMIG pilots test best use of location data for securing superior campaign ROI

In Digital OOH By Rajiv Raghunath - May 07, 2021

OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.

PredictiVu forms strategic advisory board with top industry names

In OOH News By M4G Bureau - May 05, 2021

Distinguished leaders from Telecom, E-Com, Consumer Goods, IT & Consumer Research are part of the Advisory Board and will advise PredictiVu on market growth.

‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’

In Digital OOH By M4G Bureau - May 05, 2021

The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency