Clear Channel International launches OOH programmatic buying tool

In Digital OOH By VJ Media Bureau - January 20, 2017

The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare, chairman and chief executive of Clear Channel International

DOOH spurs Australia OOH growth

In Digital OOH By VJ Media Bureau - January 16, 2017

Australia's OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Association

Tech-powered media monitoring will immensely benefit OOH industry: Indrajit Sen

In OOH News By VJ Media Bureau - December 22, 2016

With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently, this technology is being applied on billboards.

Creativity, innovation are key to OOH growth

In Digital OOH By VJ Media Bureau - December 19, 2016

Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.

UK's Talon launches new benchmarks for OOH advertising effectiveness

In Digital OOH By VJ Media Bureau - November 25, 2016

Talon will be using the data to continue to demonstrate to clients how OOH works and to set and compare KPIs by category, type of advertiser and OOH format

DOOH lends muscle to OOH growth in UK

In Digital OOH By VJ Media Bureau - November 04, 2016

Data released by the Advertising Association/Warc show that UK's OOH adspend increased almost four points ahead of forecast to £273m in Q2; +9.6% YOY. This was driven by 30.5% growth in the digital out of home market.

OOH Advertising up 4.1% in Q2 2016

In Digital OOH By VJ Media Bureau - August 22, 2016

Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to an OAAA analysis of Kantar Media data.

OOH has powerful relevance in most significant growth areas of marketing: David Gordon

In OOH News By VJ Media Bureau - June 17, 2016

Presenting his session on"OOH in the Digital Economy” at OAC 2016, David Gordon, Insight Director, Posterscope UK, shows how using data effectively can pave the way of growth of out-of-home advertising.

OSG acquires digital signage operations from Irus Optomechanics

In Digital OOH By VJ Media Bureau - December 03, 2015

The acquisition of the Irus Optomechanics Ltd. operations comes as OSG rolls out its innovative technology, ScreeneX® for the transportation sector - new, informative and entertaining window with embedded LCD panel which allows the control and tailoring of data and information displayed to passengers.

Madison OOH launches suite of planning tools

In OOH News By VJ Media Bureau - November 19, 2015

According to Madison, all these tools will make the media planner's life more scientific and facilitate objective site selection, by allowing planners to make a data based decision and benchmarking the weight & impact of various OOH campaigns.