Results For "data"
266 News Found
HERE advances location data science for ad ecosystem
In Digital OOH By M4G Bureau - June 18, 2018
The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world
JCDecaux launches programmatic platform VIOOH
In Digital OOH By M4G Bureau - June 15, 2018
The VIOOH platform offers a full stack for automated trading, data management, content serving, and ad exchange functionality
Chumbak says it with a cuppa
In Gallery By M4G Bureau - May 16, 2018
Chumbak targets caffeine lovers to promote their summer sale. The activity was carried out in 50 corporate offices in Bangalore in association with GingerCup agency
Chumbak targets caffeine lovers to promote summer sale
In Campaigns By Bhawana Anand - May 15, 2018
The activity was carried out in 50 corporate offices in Bangalore in association with GingerCup agency; further amplified by providing extra 10% flat discount to online consumers
Geopath launches enhanced ratings & audience location measurement platform
In OOH News By M4G Bureau - May 09, 2018
The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to plan, measure and derive value from OOH campaigns
Broadsign partners with OutMoove to simplify data-driven programmatic OOH advertising
In Digital OOH By M4G Bureau - May 02, 2018
New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning
‘OOH plus mobile retargeting works well for QSR brands’
In Research By M4G Bureau - April 20, 2018
When OOH leverages aggregated and anonymised mobile location data, the medium will offer quick-service advertisers a highly visible and measurable medium that drives sales directly to franchises
JCDecaux Australia partners with Seedooh to verify OOH campaigns
In Digital OOH By M4G Bureau - April 18, 2018
Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners
‘OOH works well, but ROI assessment is a must’
In Viewpoints By Bhawana Anand - April 04, 2018
Online table booking platform Dineout has creatively used OOH for brand building. The brand has used OOH to draw consumers to the restaurants with attractive offers. Ankit Mehrotra, Co-Founder, Dineout is a strong votary of OOH advertising, but says the absence of any data capture on audience response reduces the inclination to use OOH in a big way. At the same time, he highlights the advantages of OOH advertising via-a-vis other modes of advertising
Acer introduces abSignage solutions in India
In OOH Solutions By M4G Bureau - April 02, 2018
The abSignage solutions, utilises cloud technology and big data analytics to be a cost effective solution to manage a digital signage network