oOh!media expands digital roadside footprint leveraging data and insights

In Digital OOH By Rajiv Raghunath - June 26, 2019

The data-led approach helps oOh! In developing sites that deliver superior audience metrics

oOh! expands roadside DOOH inventory

In Gallery By Rajiv Raghunath - June 26, 2019

The data-led approach helps oOh! In developing sites that deliver superior audience metrics

Vodafone 4G SuperNet skyrocketing in W Bengal

In Campaigns By Ria Banerjee - June 04, 2019

The campaign, executed by Platinum Outdoor, is targeted at the youth segment that is a high user of mobile data

DAN’s Data Sciences unit launches ‘Hyperlocal Insights’ for OOH

In OOH News By M4G Bureau - May 17, 2019

The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division

Skyrams adds LED digital formats in Coimbatore and Chennai

In Digital OOH By M4G Bureau - April 17, 2019

The LED screens are of the latest P6 modules which are 4G enabled and can be remotely controlled for data upload

TV+OOH Impression in Week 14 = 15.33 billon: BARC India report

In OOH News By M4G Bureau - April 12, 2019

Reckiit Benckiser India, HUL & ITC are ranked as the top 3 advertisers in the data report

Dentsu Aegis Network appoints Gautam Mehra as CEO of DAN Programmatic

In OOH News By M4G Bureau - April 11, 2019

DAN brings data and programmatic functions under one roof; will be led by Gautam

BARC India expanding its BMW software offering

In OOH News By M4G Bureau - March 26, 2019

The software, launched in 2018, integrates audience data on TV and Out of Home (OOH) TV viewership

Engagement, data & uniformity must for transit growth: Deepak Saluja

In Gallery By - March 18, 2019

Deepak Saluja, Executive VP- Marketing, UTI highlighted the factors that could drive higher adoption of transit medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th

Data will drive spends: Shalini Kumar

In Gallery By - March 18, 2019

Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28t