How India travelled during lockdown?

In Research By M4G Bureau - June 10, 2020

Google’s data on public movement shows the fluctuating footfall at different touchpoints amid the COVID19 of various states

Moving Walls in pact with global mobile location data player Quadrant

In Digital OOH By M4G Bureau - June 08, 2020

The partnership will allow Moving Walls to tap into Quadrant’s globally compliant location data across multiple markets

Lemma launches “Falcon”, AI Enabled Planning Tool for DOOH

In Digital OOH By M4G Bureau - June 01, 2020

The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms

JustOutdoor unveils Smart Tech Solutions for OOH Media-Owners

In OOH News By M4G Bureau - May 28, 2020

The platform aims to provide data-driven solutions to optimize efficacy for OOH campaigns

S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform

In Digital OOH By Rajiv Raghunath - May 20, 2020

SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales, etc.

Ninja Media Creations launches data-monitoring software

In OOH News By Pray Jani - May 13, 2020

The software will provide data insights for a railway audio advertising campaign

Lemma & Lifesight enter into strategic-partnership

In Digital OOH By M4G Bureau - April 21, 2020

This venture will enable Digital out of home advertisers to device omnichannel strategies, leveraging data

Wendy Clark joins Dentsu Aegis Network as Global CEO

In OOH News By M4G Bureau - April 07, 2020

This pivotal appointment further bolsters DAN’s ambition to deliver data-driven, tech-enabled and ideas-led integrated solutions to help clients

Moving Walls brings on board Omar Shaari as CEO of Location Media Exchange (LMX)

In OOH News By M4G Bureau - March 09, 2020

Omar’s role is to accelerate the adoption of technology and data-driven outdoor media solutions in the Malaysian market

‘Collaboration, audience data, quality assets key to transit media growth’

In Gallery By - February 28, 2020

Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media