Results For "data"
266 News Found
‘Programmatic OOH offers brands unparalleled flexibility’
In Viewpoints By Rajiv Raghunath - November 09, 2020
Jean-Christophe Conti, CEO, VIOOH says in an interview with Rajiv Raghunath that media owning firms looking to benefit from programmatic OOH should have the data available that allows them to trade on an impression-led basis that digital buyers are able to understand
Domestic air passenger traffic reaches more than half of pre-Covid19 level, says MOCA data
In OOH News By M4G Bureau - November 09, 2020
The reports released by Ministry of Civil Aviation and ICRA showed continuous recovery in passenger traffic where the capacity is expected to increase up to 75% due to festive season
63% of voters believe audience data is essential for OOH industry, says poll conducted by Media4Growth
In OOH News By M4G Bureau - November 03, 2020
Audience data will help in opening doors to opportunities for OOH media
‘Use of audience data tools will induce advertisers to spend more on OOH’
In OOH News By M4G Bureau - October 30, 2020
Bharat Rajamani, CEO, US Advertising threw light on the agency’s audience metrics’ offerings
Audience data will power outernet growth in sync with internet: Srikanth Ramachandran
In OOH News By M4G Bureau - October 30, 2020
Srikanth Ramachandran, Group CEO, Moving Walls points out that in the current Covid-19 impacted period, clients ask for more detailed campaign performance reports
‘OOH Dialogues’ on ‘Making audience data talk for OOH’ today
In OOH News By M4G Bureau - October 29, 2020
The digital conference, scheduled at 3PM today, will be directing focused attention on the factors that will contribute to wide-scale adoption of OOH audience data tools, and how the particular needs and expectations of different constituents of the industry will be fulfilled
Global DOOH advt market to reach US$26.9 bn by 2025: ResearchAndMarkets.com
In Research By M4G Bureau - October 28, 2020
The report states that digital technologies provide rich data and analytical insights that can be used for real-time OOH ad optimisation and agility
Media4Growth organising ‘OOH Dialogues’ on ‘Making audience data talk for OOH’ on Oct 29
In OOH News By M4G Bureau - October 28, 2020
The digital conference will serve as a business forum where growth-enabling tech & creative solutions are presented and discussed threadbare for the benefit of all constituents of Indian OOH across metros and Tier 1 & 2 cities
‘Robust tech, reliable data can potentially drive OOH growth by over 25%’
In Digital OOH By M4G Bureau - October 27, 2020
Bharat Rajamani calls for ‘one industry, one planning tool’, a pre-requisite for boosting advertiser confidence in OOH
VIOOH in pact with TPS Engage to widen DOOH programmatic reach
In OOH News By M4G Bureau - October 23, 2020
VIOOH’s inventory will be bookable through the TPS Engage platform; also advertisers will be able to plan contextual campaigns and buy standardised hourly media slots across markets