Punjab’s Creative OOH opts for Edge1 solutioning

In OOH News By M4G Bureau - March 20, 2023

The solutions are purported to deliver increased flexibility, creative capabilities, and a fully streamlined lifecycle

‘A Cry For Help’ now on Downing Street, busking stations and billboards across the UK

In Campaigns By M4G Bureau - March 10, 2023

The charity Pregnant Then Screwed and its creative partners Saatchi & Saatchi are ensuring the cry is impossible to ignore in the lead up to Mother’s Day on March 19

ANA Global CMO Growth Council launches first community in Asia-Pacific at Spikes 2023

In OOH News By M4G Bureau - March 03, 2023

Nick Primola, head of the Growth Council, says, “We're excited to be leading the conversation on sustainable innovation and creative effectiveness on a global stage.”

The ‘Goodness of Yogurt’ a delicious spread on OOH

In Campaigns By M4G Bureau - March 03, 2023

Actor Varun Dhawan exudes the brand’s energetic attributes in the creative

UK’s EE launches DOOH campaign to help Manchester Stay Connected at Night

In Digital OOH By M4G Bureau - February 28, 2023

Saatchi & Saatchi London uses Ocean’s OOH tech in Manchester City Centre to power the EE campaign.

The Brand Sigma rolls out Taneira's OOH campaign in Gurugram to promote its 1st all women store

In Campaigns By M4G Bureau - February 08, 2023

The OOH creative creates instant connect with its ‘Namaste Gurugram’ tagline

Saatchi & Saatchi, TMW Unlimited, St Luke’s, Dentsu Creative bag top prizes in Ocean’s annual digital creative competition

In Digital OOH By Rajiv Raghunath - October 14, 2022

EE, Zoom By Ocado, Solgar, The Trussell Trust are among the award winners

NU Media & Vijay Sales drive Surf Excel Matic cross-marketing initiative

In Campaigns By M4G Bureau - October 03, 2022

The brand activation involved linking the purchase of washing machine at Vijay Sales outlets to the next obvious purchase, the detergent.

Ogilvy appoints Devika Bulchandani Global CEO

In OOH News By M4G Bureau - September 09, 2022

In this role Devika will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries, spanning its Advertising, Public Relations, Experience, Consulting, and Health units.

“OOH shouldn’t be treated as a medium, it should be transformed into a destination.”

In Gallery By - September 08, 2022

Prerna Mehra, Creative Director & Head of Design, MullenLowe said, “Be versatile, the world is your canvas. Anything and everything can be turned into a medium for advertising.”