Results For "creative"
397 News Found
Harpic goes outdoor to propel the hygiene drive
In Campaigns By Satarupa Chakraborty - February 27, 2017
The media plan and creatives for this campaign were planned by Laqshya Group, highlighting the differentiators of Harpic Red and Blue offerings. A mix of billboards, bus shelters, pole kiosks and unipoles were used in tandem with the Area Prioritizer software to build the most impactful visibility for the campaign.
Apex Ultima Protek steals the thunder in the outdoor
In Campaigns By M4G Bureau - February 23, 2017
MOMS Outdoor Media Solutions planned and executed the 2-3 week OOH campaign that hit the streets in 14 cities across the country, with the tagline"Baarish Aane Do†communicated in the local vernacular. The effervescent Bollywood icon Ranbir Kapoor, brand ambassador of Asian Paints' Apex Ultima Protek, featured prominently in the creatives.
Cutting-edge mobility solutions will add new strings to OOH bow: Suresh Balakrishna
In OOH News By Rajiv Raghunath - February 20, 2017
Balakrishna asserts that OOH is one medium that provides for maximum creative thinking, innovations and use of new technologies
Fanta leaves an orange splash on Chennai Metro
In Campaigns By Satarupa Chakraborty - February 14, 2017
The brand has wrapped two Chennai Metro trains with its orange-hued creatives, making an impressionable impact on some 1 million commuters a month. JCDecaux India holds the ad rights on Chennai Metro.
Let's limit the number of hoardings a city can have: Parag Desai
In OOH News By Satarupa Chakraborty - December 20, 2016
Desai suggested a creative use of OOH space in terms of what works where
Creative solutions will enhance OOH impact: Jitendra Chauhan
In OOH News By VJ Media Bureau - December 19, 2016
OOH advertising has played an instrumental part in the brand building of JudeBlue in Gujarat, says Jitendra Chauhan, CMD, JadeBlue Lifestyle India
TECOM Group, JCDecaux SA in pact to pioneer state-of-the-art digital ad solutions
In Digital OOH By VJ Media Bureau - November 25, 2016
The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park
"Domain expertise can make outdoor do wonders"
In Viewpoints By M4G Bureau - November 23, 2016
While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns.
Intelligent street furniture key to smart city development
In Digital OOH By VJ Media Bureau - November 14, 2016
Fast-growing cities are centre stage in the digital and creative revolutions
Smarter outlook for DOOH in UK as medium comes of age
In Digital OOH By VJ Media Bureau - November 07, 2016
OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video and content assets, whilst navigating the certainties and uncertainties around Brexit.