Results For "creative"
397 News Found
The Social Street inks partnership with sports creative agency Works
In OOH News By M4G Bureau - July 18, 2018
The new partnership is designed to put creativity in sports at the centre of its approach wherein the creative agency will expand its global reach to Indian market
Telangana Govt takes to OOH in corporate style
In Gallery By M4G Bureau - July 05, 2018
The Telangana Government has adopted a more organised and innovative approach to OOH. To showcase the state’s growth and development, Arvind Kumar, Commissioner of Information and Public Relations, Telangana Government, engaged INKA, the creative agency, to highlight the achievements
Telangana Govt takes corporate branding approach on OOH
In Campaigns By M4G Bureau - June 28, 2018
In association with INKA creative agency, the state government stands tall on OOH by showcasing its fast-paced development
Creativeland Asia wins 3 Bronze Lions for Merc campaign
In OOH News By M4G Bureau - June 20, 2018
The metals were won for the Mercedez Benz campaign entries titled ‘Madhubani’, ‘Pattachirtra’ and ‘Warli’
Vodafone promotes IoT services for smart business
In Campaigns By M4G Bureau - June 14, 2018
The OOH campaign creatively showcases the use cases to the target audience, promoting deployment of IoT solutions in Indian market
FEPE Congress gets underway in Sorrento, Italy
In OOH News By M4G Bureau - June 07, 2018
The Congress has directed focus on 4 areas -- making a case in a digital world; taking the digital revolution out of home; reclaiming the creative crown; making OOH easy to plan, buy and deliver
‘Malpractice by site owner a blot on industry image’
In OOH News By Bhawana Anand - June 05, 2018
Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still, the media owner replaced the Samsung campaign creative with a political campaign twice in the period the Samsung campaign was meant to be displayed
Bisleri Fonzo fizzes up with #MMMbhiAAHbhi
In Campaigns By Ria Banerjee - May 25, 2018
Executed by media planning and buying agency, Wavemaker, and with the creative handled by FCB Ulka, the month-long integrated marketing campaign is aimed at appealing to the youth with a healthy and refreshing choice for sultry summer
Mind.Fit says it’s all in the mind
In Campaigns By Bhawana Anand - April 25, 2018
The catchy, creative campaign, planned and executed by MOMS Outdoor Media Solutions, is writ large at corporate parks and key traffic junctions in Bengaluru
‘OOH works well, but ROI assessment is a must’
In Viewpoints By Bhawana Anand - April 04, 2018
Online table booking platform Dineout has creatively used OOH for brand building. The brand has used OOH to draw consumers to the restaurants with attractive offers. Ankit Mehrotra, Co-Founder, Dineout is a strong votary of OOH advertising, but says the absence of any data capture on audience response reduces the inclination to use OOH in a big way. At the same time, he highlights the advantages of OOH advertising via-a-vis other modes of advertising